By Elvin Turner
Published by Wiley
Paperback and e-book, Priced £12.99/ US$ 22.00
ISBN: 9780857088208
“A must-read for anyone - in any business sector, at any career level - who is passionate about the serious business of innovation.” - Simon Collins, Senior Vice President, Mastercard
“This is an invaluable step-by-step guide to sparking, scaling and sustaining a culture of bold innovation.” - Ash Tailor, Global Brand & Marketing Director, LEGOLAND
“Most leaders struggle to get the innovation performance they need. This is the practical playbook they've been waiting for.” - Andy Billings, Vice President Profitable Creativity, Electronic Arts
Why do some companies always seem to have the best ideas, the most engaged people and the most profitable growth?
By comparison, 'Zombie’ companies cling to what kills them: Obsolete and frustrating ways of working that crush innovation and drain people’s motivation.
Based on 10 years of research, Be Less Zombie goes behind the scenes of some of the world's most innovative companies and decodes the tools, hacks and approaches that help their managers systematically spark ingenuity, agility, and profitable creativity at scale.
Whether readers are CEOs who need a better, more continuous pipeline of profitable innovation; senior leaders who need more ideas, collaboration and energy across their divisions; finance executives who want to resource innovation and yet measure it effectively; strategy, change and transformation managers charged with delivering greater organisational agility and differentiation; HR executives who are trying to resource and equip leaders and employees with innovation capabilities; organisational development managers tasked with shaping more agile and innovative ways of working; team leaders who need to help their people find new capacity and energy to deliver bolder ideas; or individual employees who want their managers to stop blocking their best ideas, author Elvin Turner demonstrates how to:
- De-risk bolder, more profitable innovation
- Make innovation a predictable and measurable capability
- Equip managers with essential tools and skills for leading innovation and transformation
- Help teams find new capacity and energy to deliver today’s business whilst discovering tomorrow’s
Turner’s research also delves beyond the business world bringing insights from a wide range of unexpected, expert sources including a guerrilla negotiator, a cage-fighter trainer, an X-Factor coach, a senior emergency room doctor, and a fashion designer.
Helping readers to make their organisations’ innovation more remarkable, inevitable and profitable, Be Less Zombie is a pragmatic 'how-to' guide for any team or organisation that needs to adapt its culture, processes, leadership and decision-making for an age of increasingly unpredictable and rapid change.
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Be Less Zombie will be available in paperback and e-book priced £12.99/ US$22.00 wherever books and ebooks are sold
ABOUT THE AUTHOR:
Elvin Turner is an award-winning advisor to global corporations, government bodies, not-for-profit organisations, and start-ups around the world. For more information visit www.elvinturner.com
Katy Smith
Publicity Manager, EMEA (Mon-Weds)
katysmith@wiley.com
+44 (0) 1243 770215
Amy Laudicano
Publicity Manager, US
alaudicano@wiley.com