“Essential reading for CEOs and leaders of change” - Martin Davis, CEO Kames Capital
Change is inevitable. Successful change isn’t.
Change has never been more prevalent or relevant. Voters across the globe are voting for change, any change; seemingly at any cost. Entire industries are being disrupted and transformed by globalisation and a new breed of web-based conglomerates. The next wave of AI and automation will create even greater dislocation.
Change is a fact of life that individuals, organisations and nations alike have no choice but to deal with. Those who are able to cope with change will survive. Those who are able to seek out change and actively embrace it will thrive.
Yet 88% of change initiatives fail.* A similar proportion of strategies, mergers and acquisitions suffer the same fate.
The Change Catalyst provides readers with the insight, tools and know-how needed to make sure their next change, strategy or M&A is the one in eight that succeeds.
All change is about people, and one of the most important ingredients for successful change – whether a process, a culture, a behaviour or an entire business - is the identification and appointment of a Change Catalyst. This is the person who can guide an organisation to the ultimate delivery of the outcomes the business needs.
In his book, Campbell Macpherson takes the reader deep inside the culture and process of change to show how readers can set themselves up for success by identifying goals, clarifying vision, staying focused on the outcome and developing and delivering a do-able plan. He also explains how to engage stakeholders at all levels in every stage of the process.
It is no ordinary business book. Its easy-to-read, conversational style leads the reader on an entertaining exploration of the subject of change. Campbell explains the importance of finding emotional triggers, coaxing logic out of hiding and genuinely engaging everyone in the organisation to drive real, lasting change.
In it, readers will learn:
- How change is inevitable
- Why change initiatives fail
- The top ten essential ingredients to successful change
- Culture change
- How to develop strategies that work
- Strategy execution
- How to design organisations that deliver
- How to create extraordinary leadership teams
- How to get the most out of your most valuable asset – your people
Amongst the plethora of real-life examples from organisations across the globe are five detailed case studies – the spectacular failure of globalisation, another of award-winning HR transformation and the fascinating stories of three Change Catalysts who have transformed entire industries.
The book also contains ‘The Change Toolbox’, offering a collection of proven tools and models to help leaders of change drive successful and sustainable transformation.
Whether readers want change at the team level or on a government scale, no initiative is immune from the perils of inertia, misguided focus, distracted leadership or muddled planning.
Change is inevitable. Successful change isn't.
* ‘The What, Who and How of Delivering Results’, Bain & Company, Feb 2016.
The Change Catalyst will be available in hardcover and e-book priced £23.99
ABOUT THE AUTHOR
Campbell Macpherson has been enabling organisations to successfully instigate sustainable change for almost thirty years across the UK, Europe, US, Australia, Asia and the Middle East.
He has a remarkable wealth of experience across a variety of industries and business disciplines. He has been a trusted adviser to CEOs and leadership teams, board member, Strategy Director, HR Director, Marketing Director, eBusiness Head and internal change leader.
Campbell believes passionately in the power of clarity and aligning people to deliver. Your people are the only ones who can deliver your strategy. What drives him is a burning desire to make a positive difference to the way that organisations work – and the impact they have on their customers, employees and shareholders.
He advises companies and organisations worldwide via his consultancy Change & Strategy International Ltd (www.changeandstrategy.com).
Has been a Senior Advisor to one of the world’s largest Sovereign Wealth Funds on matters of organisational, governance and strategic change.
He has been a Strategy Director, award-winning HR Director, eCommerce Director, Marketing Director, Board Director and adviser to many dozens of companies including Zurich Global Life, IFDS / State Street, International Personal Finance, Friends Life, Aviva, Gocompare, iPipeline, James Hay, Cofunds, Sesame, Misys, Openwork, Centaur Media, BP Northbound, Capital Radio, BBC, Telewest, AMP, American Express, Lazard and Andersen Consulting.
He ran one of Australia’s first multimedia marketing companies.
He also flew jets (poorly) in the RAAF.
He has a Physics degree from Melbourne University.
Campbell lives in Oxfordshire, UK, and is married with two adult children. He divides his time between the UK, Australia and wherever his clients need him to be.
Katy Smith, Publicity Manager
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