Wiley is pleased to announce the publication of new editions of two of its best-selling titles.
The Internet continues to change the way people communicate and interact with each other and in this latest, sixth edition of The New Rules of Marketing & PR - an international bestseller with more than 375,000 copies sold in twenty-nine languages - readers will get a step-by-step action plan for leveraging the power of current approaches to generate attention for their idea or their business.
In it, author David Meerman Scott explains how to keep ahead of the curve when using the latest digital spaces to their fullest PR, marketing, and customer-communications potential. Readers will learn how to get the right information to the right people at the right time, cutting through the online clutter to ensure that their message gets seen and heard.
Serving as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, non-profit managers, professors and students alike, this latest edition offers a wealth of compelling case studies and real-world examples, providing everything readers need to speak directly to their audience.
Containing case studies - including the 2016 US presidential election, as well as covering the latest on new media platforms, such as Snapchat and Facebook Live, and ways for businesses of any size to use free, web-based communications to connect with new customers while turning old ones into fierce advocates for their products and services, the sixth edition of The New Rules of Marketing & PR provides actionable strategies that can be implemented immediately.
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Startup Opportunities: Know When to Quit Your Day Job is a valuable guide for all aspiring entrepreneurs and investors, to evaluating business ideas at their earliest stages to avoid wasting time and losing money on projects with no chance of succeeding.
Collating the collective wisdom of Sean Wise and Brad Feld, two venture capitalists who have witnessed tens of thousands of pitches and taken part in hundreds of startup launches, the authors share personal strategies and approaches for predicting the startups that will rise and those which are destined to fail. Each chapter also features first-hand accounts from investors and business owners of real-life lessons learned.
The rapid advancement of technology is driving innovation and change at an unprecedented rate. This second edition has been fully updated and aligned with today's marketplace enabling readers to:
- Know when they’re ready to quit their day job as their new venture passes the 10x Rule
- Use early customer development techniques that will flesh out a good idea into a lucrative opportunity
- Understand the essential characteristics of a venture that's worth going for.
A great idea is not enough. Startup Opportunities shows readers what they should do to give their business idea the very best shot at becoming a global success story.
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Notes to Editors:
Review copies, edited extracts and cover images available on request
All titles will be available wherever books and ebooks are sold
The New Rules of Marketing & PR, 6e by David Meerman Scott is priced $24.00/£19.99/ EUR 21.90 and available in paperback and e-book, ISBN: 9781119362418
Start Up Opportunities, 2e by Sean Wise and Brad Feld is priced $26.95/ £21.99/ EUR 24.50 and available in hardcover and e-book, ISBN: 9781119378181
About the authors:
The New Rules of Marketing & PR
DAVID MEERMAN SCOTT is the author of ten books including Real-Time Marketing & PR, The New Rules of Sales & Service, and Newsjacking. David's popular blog, advisory work with fast-growing companies, and speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.
Start-Up Opportunities
SEAN WISE is an expert on startups and venture capital. He hosts The Naked Entrepreneur, which airs on the Oprah Winfrey Network, and is a prolific business educator, bestselling author, and an international business speaker. He is a partner at Ryerson Futures, a seed-stage venture capital fund and technology accelerator.
BRAD FELD has been an early-stage investor and entrepreneur for over twenty years. Prior to co-founding Foundry Group, he co-founded Mobius Venture Capital and Intensity Ventures, a company that helped launch and operate software companies. He's also a co-founder of Techstars.
Katy Smith
Publicity Manager (Monday-Wednesday)
+ 44 (0) 1243 770215
katysmith@wiley.com