John Wiley and Sons, Inc., was presented a Gold Brandon Hall award for
Best Learning Program Supporting A Change Transformation Business
Strategy. This prestigious honor was presented to the company for its
work on the Marketing Revenue Center (MRC)—a Wiley center of excellence
that establishes best practices that drive revenue.
The MRC closes the gap between training and personal development,
creating a certification program that arms colleagues with the skills
they need to be successful “modern marketers” in today’s fast-paced
marketplace. Partnering with internal business units, the MRC provides
tools and counsel to advance the capabilities of colleagues, empowering
teams to better serve our customers and, ultimately, to enhance business
performance.
“As a learning business, Wiley is proud to have won the award for Best
Learning Program,” explains Clay Stobaugh, EVP, Chief Marketing Officer
at Wiley. “At Wiley our colleagues need to not only have the mindset of
modern marketers, but the skillsets and toolsets to enable them to
achieve their goals and our certification program delivers this.”
The goals of the MRC Certification program are to:
-
give marketing colleagues the skillset to be “modern marketers”;
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train all colleagues to think about customers first; and
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help colleagues develop the capabilities needed to better serve our
customers and, ultimately, enhance business performance.
Wiley’s MRC Certification program offers courses around four industry
best practice marketing tools and techniques: Social Marketing, Digital
Analytics, Search Engine Optimization (SEO), and Customer Experience
Advocacy. The courses are offered online and on demand; they are open to
all Wiley colleagues around the globe. Colleagues take the courses at
their convenience, 24/7, and at their own pace.
“Several hundred colleagues in Wiley offices around the globe have
already taken at least one of the four MRC Certification programs, and
many colleagues have attained multiple certifications,” Susan Elbe, Vice
President of Community Engagement at Wiley. “We are pleased to be
recognized by the Brandon Hall Group for our efforts to enhance employee
development.”
About Brandon Hall
Brandon Hall Group is a preeminent research and analyst firm, with more
than 10,000 clients globally and more than 20 years of delivering
Research-Based SolutionsTM that Empower Excellence in
OrganizationsTM. Brandon Hall Group has a Research Team of
thought leaders who provide world-class research, data and expertise in
Learning & Development, Talent Management, Leadership Development,
Talent Acquisition, and Human Resources.
About Wiley
Wiley is a global provider of knowledge and knowledge-enabled services
that improve outcomes in areas of research, professional practice and
education. Through the Research segment, the Company
provides digital and print scientific, technical, medical, and scholarly
journals, reference works, books, database services, and advertising.
The Professional Development segment provides digital and
print books, online assessment and training services, and test prep and
certification. In Education, Wiley provides education
solutions including online program management services for higher
education institutions and course management tools for instructors and
students, as well as print and digital content. The Company's website
can be accessed at www.wiley.com.
John Wiley & Sons, Inc.
Tom Griffin, +44 1865 47 6213
tgriffin@wiley.com