New book by leading psychologist uncovers the science of standing out
What is it that makes some people stand out? That star quality that gets them promoted again and again, or asked out on date after date? What helps them get noticed at work, at a party, in life?
Drawing on extensive business school, university and employer research, psychologist and television expert Dr Rob Yeung explores the body language, winning words and confidence-building techniques that have been proven to help people become more successful.
The book provides practical advice illustrated by scientific studies and interviews with executives, entrepreneurs, TV producers and people from all walks of life who share their stories, their worries and tips for making the most of themselves.
How to Stand Out tackles:
- The ‘confidence con’ - how people are often successful despite being afflicted by anxiety and doubt, with examples from sales professionals to singer-songwriter Adele.
- Superstar speakers - the verbal tricks used by CEOs to prime ministers and how one badly worded email cemented the downfall of one of the most successful companies of the 21st century.
- Persuasion through body language - the latest research on how non-verbal communication influences people’s decision-making, even who they think should run the country.
- Creating an ‘i-deal’ job - why enjoying work is a must have for performance in work and life and a proven programme for boosting not only your enjoyment but performance.
Both rigorously researched (with full notes referring to original academic research) and entertaining, this book will help anyone who wants to make more impact personally or professionally by teaching them to be more engaging, entertaining and persuasive.
Dr Rob Yeung has a Ph.D. in psychology from King’s College London, is a chartered psychologist and an Associate Fellow of the British Psychological Society. He worksas an organizational psychologist at consultancy Talentspace, where he runs leadership development programmes for executives, as well as training workshops on topics such as presentation skills, confidence and personal productivity. He works with clients including HSBC, BBC, KPMG and British Airways. He also lectures at the Claude Littner Business School at the University of West London.
He is the author of over 20 books and a familiar face to television, having appeared as an expert psychologist on programmes including ITN, CNN, CNBC and BBC News. He is a regular guest on BBC Radio 2 and has been quoted in publications including the Financial Times, The Sunday Times, GQ, Men’s Health and Red.
Follow Rob: @RobYeung