‘Gamechangers’ are the next generation of brands and businesses who are shaking up the market and redefining it in their own vision. They win through ambition and innovation, out-thinking the competition, focusing on growth markets, embracing technology, creating inspiring brands and caring about their impact on people and the world.
Gamechangers: Creating innovative strategies for business and brands is written for experienced managers and brand, marketing and innovation teams. It profiles over 100 peer-nominated businesses that are changing the game, providing readers with case studies from sectors as diverse as Health, Media, Technology and Retail. From these, readers can learn about the best new approaches to strategy, leadership, innovation and marketing.
This highly visual handbook shows readers how to generate the innovative ideas that set gamechangers apart and includes guidance to implement these concepts in their own business. For start-ups and corporates in every sector,Gamechangers will help them think smarter, act faster, disrupt and win.
Fisk is a bestselling author, inspirational keynote speaker and has 25 years’ experience as an expert consultant helping business leaders to develop innovative strategies for business and brands. He is available for interview, comment or by-lined articles on a number of related topics, including:
- 15 Brands to change the world in 2015 -drawing on case studies from the book including Jack Ma (Alibaba), the Chinese school teacher who created the world’s largest B2B trading platform and Stefan Klein (Aeromobil) who’s incredible flying car is now in production.
- 15 Trends to change the world in 2015 –drawing on major trends featured in the book, this could focus on a number of topics, including: Smart Living (how our lives are increasingly optimized by technology), Empowered Women (how female disposable income will grow faster than China and India combined) and Doing Good (business models that use the power of brands and consumerism to do good in an enlightened way to save the world).
- 10 Themes shaping the future of business – including how to think bigger, find your space, create a better life and innovate your business.
′Zig when others zag is the only way to win in today′s rapidly changing world. There′s inspiration and learning aplenty in Gamechangers. This book will change your world and help you become a creative leader. Read and win!′
-Kevin Roberts, Worldwide CEO, Saatchi & Saatchi
Gamechangers: Creating innovative strategies for business and brands by Peter Fisk was published by Wiley in January, priced £24.99.
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Peter Fisk leads his own company GeniusWorks, a boutique consulting firm that helps companies around the world to build better brands, drive innovation and accelerate growth. He has worked in companies as diverse as Accenture and Aeroflot, Canon and Coca Cola, Mars and Nestle, Swedbank and Tata, Unilever and Virgin, Visa and Vodaphone.
Peter is also a visiting professor of strategy, innovation and marketing at IE Business School. He featured on the Thinkers 50 “Guru Radar” as one of the best new business thinkers.
Follow Peter: @geniusworks
Website: www.theGeniusWorks.com
