Sustainability is becoming increasingly important to businesses and
corporations all over the globe. Companies are increasingly asking the
question: what should our business strategy be in context of
demographic, environmental and resource pressures? A growing number of
the world’s most forward-looking CEOs recognize the central challenge
facing business today: a fundamental shift in the nature of commerce.
The Breakthrough Challenge: 10 Ways to Connect Today's Profits
With Tomorrow's Bottom Line (WILEY; July 2014; Hardcover
& eBook; ISBN 978-1-118-53969-9; $28.00) by John
Elkington and Jochen Zeitz is based on the pioneer work of The
B TEAM, a global nonprofit initiative redefining business as a
driving force for social, environmental and economic benefit. The
project carries forward the concept of “sustainability” and brings
together prominent voices in the business world such as Ratan
Tata, Chairman Emeritus, Tata Group; Paul Polman,
CEO ofUnilever; Arianna Huffington, founder and CEO
of The Huffington Post; and Peter
Brabeck-Letmathe, chairman of the Nestlé Group to
propose that the most important goal for business must be to redefine
the bottom line to better align with the People, Planet & Profit,
accounting for true long-term costs throughout the supply chain. To
achieve this, leaders must rethink everything:
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What counts on business balance sheets
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How to incentivize performance throughout companies and their supply
chains
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Who does what in the C-suite
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How to stretch ambitions and targets to match the nature and scale of
the challenges
The Breakthrough Challenge draws on over 100 exclusive interviews
to map the emerging landscape of risk and opportunity, investigating the
pioneering work of CEOs and other business leaders from around the
globe. While government action, academic research and nonprofit activism
will all be part of the solution, CEOs and other leaders must now focus
on social, environmental, and economic benefit—both because it will make
the world a better place and because it will boost the chances of
success in tomorrow’s business environment.
Change-as-usual strategies are not enough to move business from the risk
of breakdowns to the opportunities opened up by breakthrough innovation,
entrepreneurship, investment and policy-making. The Breakthrough
Challenge show why breakthrough change is now necessary, who is
taking the lead in developing market solutions, and how they are
replicating and scaling the mindsets, technologies and business models
that business will need to perform against tomorrow’s bottom line.
To learn more about The B TEAM, please visit, http://bteam.org
Contact the publicist:
Sadhika Salariya
Publicist
ssalariya@wiley.com
201-748-6782