Wiley and Infographic World today announced the launch of Infographics
For Dummies (Wiley; ISBN: 978-1-118-79238-4; July 2014), the latest in
the For Dummies® series -- the world’s bestselling reference series with
more than 250 million copies printed.
Infographics For Dummies is available nationwide in Barnes and Nobles,
Amazon and Wiley.com in both a paperback and e-book formats. The MSRP is
$29.99.
The book is written by Justin Beegel, MBA, and Founder of Infographic
World, one of the leading creators of Infographics with world-class
clients such as Google, Intel, ESPN, P&G, Discovery, McGraw Hill, Pepsi,
Intuit, and McCann.
According to Google, searches for infographics have increased 800% in
the last two years. Infographics For Dummies describes the elements of a
successful infographic, and stresses the must-have ingredients that get
your data noticed. Humans are visual creatures, telling stories in a
visual way. In today's world filled with data and messaging, an
infographic is one of the best ways to get your point across.
“We could not be more honored to work with Wiley and join the immensely
popular “For Dummies” series,” said Beegel, CEO of Infographic World.
“Infographics For Dummies lays out all the tools and steps necessary to
create world-class infographics that can tell your story simply and
visually, and also help your infographic go viral, getting your brand in
front of millions of people quickly.”
Book Description:
Infographics For Dummies is a comprehensive guide to creating data
visualization with viral appeal. Written by the founder of Infographic
World, a New York City based infographic agency, and his top designers,
the book focuses on the how-to of data, design, and distribution to
create stunning, shareable infographics. Step-by-step instruction allows
you to handle data like a pro, while creating eye-catching graphics with
programs like Adobe Illustrator and Photoshop. The book walks you
through the different types of infographics, explaining why they're so
effective, and when they're appropriate.
Ninety percent of the information transmitted to your brain is visual,
so it's important to tickle the optic nerves to get people excited about
your data. Infographics do just that. Much more exciting than a
spreadsheet, infographics can add humor, interest, and flash while
imparting real information. Putting your data in graphic form makes it
more likely to be shared via Twitter, Facebook, Pinterest, and other
social media sites, and the visual interest makes it less likely to be
ignored. Infographics For Dummies provides a tried-and-true method for
creating infographics that tell a story and get people excited. Topics
include:
Talking to clients about the data
Discovering trends, outliers, and patterns
Designing with mood boards and wireframes
Launching and promoting your infographic
# # #
About For Dummies®:
After 20 years, more than 250 million copies printed, and millions of
e-books downloaded, For Dummies is the world’s bestselling reference
series, well known for enriching people’s lives by making knowledge
accessible in a fun and easy way. Loyal customers around the globe agree
that For Dummies is “more than a publishing phenomenon…[it is] a sign of
the times,” [The New York Times]. With more than 1,800 active topics
covering everything from health to history, music to math, sports to
self-help, technology to travel, For Dummies is dedicated to Making
Everything Easier. The For Dummies brand presence continues to expand
wherever there is a need to know, including mobile apps, e-learning
courses, a corporate custom publishing program, a robust consumer
website, and a licensed product line that includes consumer electronics,
culinary, crafts, video, software, musical instrument packs, home
improvement, automotive, game, and more. For more information, visit
Dummies.com. For Dummies is a branded imprint of Wiley.
About Infographic World:
Infographic World is a leading information graphics company based in New
York City. The company, which launched in 2009, is projected to make $2
million in revenue in 2014 and is growing rapidly. Infographic World’s
long list of world-class clients includes 30 Fortune 500 companies who
represent $1.88 trillion in revenue, such as Google, Intel, ESPN, P&G,
Discovery, McGraw Hill, Pepsi, Intuit, and McCann. The company has a
proven track record of creating graphics that go viral – reaching
hundreds of thousands of websites as well as creating highly engaging
visual communications for brands across the world. For more information
please visit www.infographicworld.com.
