John Wiley & Sons, Inc. and Glassdoor have partnered to create Employer
Branding For Dummies, Glassdoor Special Edition. The new e-book aims
to help marketers, recruiters and HR professionals develop a compelling
employer brand.
The Employer Branding For Dummies e-book features:
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Ten ways to start improving a company’s brand
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How to use talent analytics to improve a company’s branding strategy
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How to attract Millennial job seekers by going mobile
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Ways to engage employees as brand ambassadors
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Best practices from VMware, 1-800 Contacts, Enterprise Rent-A-Car and
other forward-thinking companies optimizing their own brands
“The Employer Branding For Dummies book was a true collaboration between
Wiley and Glassdoor,” said Lisa Coleman at Wiley. “Glassdoor has the
knowledge and expertise for what it takes to develop a solid employer
brand. They were the perfect partner, combining their knowledge with our
‘For Dummies’ brand which resulted in a win-win for both of our teams.”
“Of all the vendors I’ve worked with, Wiley has been one of the best, a
true partner to help every step of the way,” said Alicia Garibaldi,
product marketing manager at Glassdoor and author of Employer
Branding For Dummies.
For more information about Employer Branding For Dummies,
Glassdoor Special Edition or to download a copy of the e-book, visit the Glassdoor
for Employers website.
About For Dummies®
After 20 years, more than 250 million copies printed, and millions of
e-books downloaded, For Dummies is the world’s bestselling reference
series, well known for enriching people’s lives by making knowledge
accessible in a fun and easy way. Loyal customers around the globe agree
that For Dummies is “more than a publishing phenomenon…[it is] a sign of
the times,” [The New York Times]. With more than 1,800 active
topics covering everything from health to history, music to math, sports
to self-help, technology to travel, For Dummies is dedicated to Making
Everything Easier. The For Dummies brand presence continues to expand
wherever there is a need to know, including mobile apps, e-learning
courses, a corporate custom publishing program, a robust consumer
website, and a licensed product line that includes consumer electronics,
culinary, crafts, video, software, musical instrument packs, home
improvement, automotive, game, and more. For more information, visit Dummies.com.
For Dummies is a branded imprint of Wiley.
About Glassdoor
Glassdoor,
founded in 2007, is the leading career community designed to help job
seekers find jobs and address critical questions that come up during the
search, application, interview and negotiation phases of employment.
Glassdoor provides the most transparent look at company culture, work
environment, salary and compensation and the interview process thanks to
the millions of insights shared by employees, job candidates and
employers. For employers, Glassdoor offers recruiting and employer
branding solutions to help maximize talent acquisition strategies
and optimize results. As of August 2014, Glassdoor now welcomes more
than 25 million members to its desktop and mobile platforms. Glassdoor
is backed by Benchmark, Sutter Hill Ventures, Battery Ventures, DAG
Ventures, Dragoneer Investment Group and Tiger Global. Glassdoor.com is
a registered trademark of Glassdoor, Inc.
Follow us on Twitter @ForDummies and @Glassdoor,
and friend us on Facebook.
Contact the publicist:
Chantal Kowalski
Senior Publicist - Technology
ckowalski@wiley.com
317-572-3492