Wiley, a global provider of content and content-enabled workflow
solutions in areas of scientific, technical, medical, and scholarly
research; professional development; and education, announces a new
publication, The
Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just
Begun (Wiley; August 2014; ISBN: 978-1-118-95029-6), a new
addition to its Asian finance publications.
Written by Erwan Rambourg, a Hong Kong based luxury expert, the book
explores how Chinese luxury consumption is becoming the key driver for
luxury goods demand in China and elsewhere in the world.
According to Rambourg, many observers have come to doubt the strength of
Chinese consumption as the key driver for luxury goods demand.
“While many in the media have depicted Chinese luxury consumption quite
negatively, and some luxury executives argue that luxury consumption is
going global, I have a very different view,” Rambourg said. “The
slowdown in Chinese consumption in 2012-2014 has made observers nervous
and many have argued that the future Chinese consumers for luxury are
the Brazilians, Indonesians, Nigerians, Russians and more. I believe the
future Chinese … are simply more Chinese and China nationals should be
accounting for at least half of the sector’s sales in ten year’s time.”
The Bling Dynasty explores the habits and preferences of the
Chinese luxury brand consumer, through interviews with brand managers,
retailers, headhunters and consumers. It provides firsthand insights
into the future Chinese consumption of luxury goods and offers a unique
perspective from a marketing and retail standpoint.
Covering complex aspects of luxury consumption, with illustrations and
real-world examples that support the research, the book addresses issues
facing the luxury executives and exposes the opportunities and threats
of a sector that is soon to be dominated by the Chinese consumer.
Luxury executives looking for opportunities to leverage the Chinese
market and seeking for advice on how their brand or their market relates
to the dominant Chinese theme will get an in-depth view on the key areas
that will help them become more strategic. Investors who are looking to
understand and anticipate consumer behavior for investment purposes will
also benefit from the author’s unique perspective.
The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has
Only Just Begun is priced at US$34.95 (Hardcover) and can
be purchased directly from the publisher by ordering online atwww.wiley.com/go/theblingdynasty.
The book is also being distributed to major bookstores and online
retailers nationwide.
# # #
Media contact:
Sharifah Sharomsah (Ms.)
Wiley
skbsharoms@wiley.com
Tel: +65 6643 8099
Contact the publicist:
Sharifah Sharomsah
Publicist
skbsharoms@wiley.com
+65 6643-8099