Wiley today announced a new publication, Breaking Banks: The
Innovators, Rogues, and Strategists Rebooting Banking, an
insider’s perspective of the major changes facing the banking industry,
featuring commentary and analysis from leading experts who are involved
in the reform and disruption of the retail financial services industry,
including Giles Andrews (Zopa), Jerry Canning (Google), Frank Eliason
(Citibank) and Shamir Karkal (Simple).
According to author Brett King, banking is not known for huge leaps in
innovation or significant shifts akin to the level of disruption that
have affected the music or books industry. Until the Internet emerged,
dramatic changes in customer behavior and expectations wrought by
technologies like Internet, Social Media and Mobile Banking are
inevitable.
Exploring how banking is rapidly being disrupted, King interviews
strategists in the financial services along with some of the most
innovative leaders from within the sector to learn the motivations
driving these new innovative approaches and core competencies that
activates them.
Among the topics that are shaking up the banking industry include P2P
lending; BitCoin and digital or crypto currencies; Neo-Banks or
New-Checking accounts; social media’s impact on major bank brands; and
much more.
Breaking Banks: The Innovators, Rogues, and Strategists Rebooting
Banking is available through Wiley’s website (www.wiley.com)
and all major bookstores. For more information, visit http://www.wiley.com/go/breakingbanks.
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Wiley
Sharifah Sharomsah, +65 6643-8099
Publicist
skbsharoms@wiley.com
or
Melissa Torra, 201-748-6834
Publicist
mtorra@wiley.com