What if your marketing produced new leads on autopilot and you could
kick your advertising addiction forever? Imagine if you could gain the
edge over your competitors and attract new customers just by tapping
into the power of the web.
No matter what industry you're in, the web offers efficiencies and
solutions for sales, marketing and customer service. But while everyone
in business knows they need to embrace the web, many don’t know how to
do it or where to start.
Research consistently shows that business owners know how
important digital technology is. A Commbank study in April 2013 found
that 79 per cent of SMEs believe digital technology is important to the
future of their business and 75 per cent said the way they use digital
technologies will be the key between success and failure over the next
five years.
Yet the results of Google's research show only 16 per cent of businesses
are highly engaged with the internet. This means there is a huge gap
between “knowing that the web is important” and actually “taking action”.
According to authors and web marketing experts Adam Franklin and Toby
Jenkins, the reason for this massive gap is that the web can seem very
complex and overwhelming. Marketers and business owners are simply
unsure where to start and what will actually work, so they remain
paralysed by inaction.
As the non-technical founders of Australian web marketing firm Bluewire
Media, Adam and Toby have been there too, but they’ve tested all the
strategies and can reveal what works! They draw on a decade of
experience in the marketing trenches and in this new book they reveal
how to build powerful web marketing assets that generate revenue,
appreciate in value and compound over time.
Without knowing how to build a web marketing asset, many business owners
reluctantly resort to paid advertising.
“Paid advertising depreciates fast. It’s addictive and expensive like a
drug. Paid advertising leaves you hooked on the promise of leads yet
rarely delivers on that promise. Plus you’ve got to keep pulling out
your credit card every time you want attention. By contrast if you
publish content on the web, it will still exist tomorrow, next week and
next year. The more useful information you release, the more it
compounds in value as people share it and it gets indexed by Google.
This attracts customers to your business,” explain the authors Adam and
Toby.
Written for time-starved business owners, entrepreneurs and marketers
who are sick of pouring money into advertising and crossing their
fingers, Web Marketing That Works offers proven tactics,
road-tested by the authors, and easy-to-use templates for boosting your
Google search rankings, using social media to build relationships,
developing an effective web marketing strategy, mastering the art of
inbound marketing, and more.
Featuring 33 free templates and a foreword by PR & Marketing guru David
Meerman Scott, Web Marketing That Works offers a blueprint of
proven techniques to help you make the web work to your advantage.
Starting now. Download the 33 free templates at http://www.bluewiremedia.com.au/book.
Wiley
Katie Elliott, +61 3 9274 3225
Publicist
kelliott@wiley.com