With Australians spending $12.7 billion on online retail in 2013[1],
it’s no wonder that tens of thousands of small businesses are creating
eBay stores and tapping into the Internet shopping explosion.
An online mecca for buyers and sellers, eBay has become the largest
online marketplace over the last decade, attracting a staggering 7.3
million unique visitors every single month.
But while many Australian businesses such as SurfStitch and The Nile
have shot to success using eBay, a common concern expressed by smaller
business owners is finding the time to optimise their business
performance.
What’s clear is that these small business owners need quick and easy
ways to improve their eBay businesses and maximise profits.
Tips For a Successful eBay Business cuts straight to the facts
and offers a simple, no-nonsense list of 100 quick health checks that
will help owners of SMBs optimise and maximise their eBay profits. Each
of the 100 health tips has a check box for the business owner to mark as
complete. The idea is to complete one health check every day to
transform your small business in just three months.
Ideal for existing eBay business owners as well as those starting out,
readers will find tips on how-to:
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Research competition and build a winning brand identify
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Improve market reach and impact
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Automate inventory management and reduce the time and costs of handling
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Reduce eBay and PayPal fees and fully leverage mobile technologies
Author Todd Alexander is a leading eBay expert with 12 years’ experience
with the company and along the way he’s helped thousands of people open,
run and grow prosperous businesses on eBay.
“Over years of speaking with business owners there has been one
consistent concern – how do I find time to improve my business when
I’m too busy running it? I wrote Tips For a Successful Ebay
Business specifically with this in mind, to revolutionise the kind
of help available to Australian business owners,” Todd says.
For small business owners and independent eBay sellers, Tips For a
Successful eBay Business presents fast, straight-to-the-point
guidance that will turn potential into profits.
[1]
NAB Online Retail Sales Index monthly update – December 2013
Wiley
Katie Elliott, +61 3 9274 3225
Publicist
kelliott@wiley.com