Principals are often called the second most crucial in-school
influencers (after teachers) of student learning. But in this age of
high-stakes testing, increased public scrutiny, and rapidly changing
technology, what should principals do in order to maximize
student achievement? In THE PRINCIPAL, internationally
acclaimed author and consultant Michael Fullan explains why the answer
lies neither in micro-managing instruction nor in autonomous
entrepreneurialism. He shows systematically how the principal's role
must change--and demonstrates how it can be done in short order, at
scale. Fullan identifies three keys to maximizing impact: becoming a
lead learner, a system player, and a change agent. He contrasts these
keys with current developments that will take principals down a narrow
path that will become a ‘bloody disaster’ for the principal and for all
they serve.
In THE PRINCIPAL: Three Keys to Maximizing Impact
(Jossey-Bass, a Wiley brand; February 2014; $27.95; Cloth; ISBN: 978-1-118-57523-9) Fullan
shows how principals have been boxed into a narrow role that undercuts
their ability to develop the whole school. He sheds light on how, in
times of crisis, it's all too easy for principals to do the wrong
thing--to take actions that are ineffective or even counter-productive,
particularly when they don't feel entirely in charge. But even in the
toughest of times, he shows, there’s always leeway for action. Fullan
explains how to choose the right versus wrong drivers--loosening focus
on accountability and instead concentrating on capacity-building;
focusing less on technology and more on pedagogy; abandoning fragmented
strategies and striving for "systemness"; and forgoing individualistic
solutions in favor of collaborative effort. Fullan explains the three
key roles that administrators must play in order to have the biggest
impact, and shares how principals can foster the professional capital of
teachers and get far more accomplished for all students. Throughout THE
PRINCIPAL are "action items" to help readers implement Fullan's
program effectively, as well as provocative discussion questions that
enhance the book's usefulness in professional development and leadership
courses.
In recent years Fullan has focused on larger, systems-level issues in
education. With THE PRINCIPAL he returns to the bread and
butter of educational leadership--the daily needs of school
administrators.

Mike Onorato
Associate Director - Publicity
monorato@wiley.com
201-748-6361