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The Principal: Three Keys to Maximizing Impact

01/23/2014

Principals are often called the second most crucial in-school influencers (after teachers) of student learning. But in this age of high-stakes testing, increased public scrutiny, and rapidly changing technology, what should principals do in order to maximize student achievement? In THE PRINCIPAL, internationally acclaimed author and consultant Michael Fullan explains why the answer lies neither in micro-managing instruction nor in autonomous entrepreneurialism. He shows systematically how the principal's role must change--and demonstrates how it can be done in short order, at scale. Fullan identifies three keys to maximizing impact: becoming a lead learner, a system player, and a change agent. He contrasts these keys with current developments that will take principals down a narrow path that will become a ‘bloody disaster’ for the principal and for all they serve.

In THE PRINCIPAL: Three Keys to Maximizing Impact (Jossey-Bass, a Wiley brand; February 2014; $27.95; Cloth; ISBN: 978-1-118-57523-9) Fullan shows how principals have been boxed into a narrow role that undercuts their ability to develop the whole school. He sheds light on how, in times of crisis, it's all too easy for principals to do the wrong thing--to take actions that are ineffective or even counter-productive, particularly when they don't feel entirely in charge. But even in the toughest of times, he shows, there’s always leeway for action. Fullan explains how to choose the right versus wrong drivers--loosening focus on accountability and instead concentrating on capacity-building; focusing less on technology and more on pedagogy; abandoning fragmented strategies and striving for "systemness"; and forgoing individualistic solutions in favor of collaborative effort. Fullan explains the three key roles that administrators must play in order to have the biggest impact, and shares how principals can foster the professional capital of teachers and get far more accomplished for all students. Throughout THE PRINCIPAL are "action items" to help readers implement Fullan's program effectively, as well as provocative discussion questions that enhance the book's usefulness in professional development and leadership courses.

In recent years Fullan has focused on larger, systems-level issues in education. With THE PRINCIPAL he returns to the bread and butter of educational leadership--the daily needs of school administrators.

Mike Onorato
Associate Director - Publicity
monorato@wiley.com
201-748-6361

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