Subtitled, Fire Up Your Company Growth by Multiplying Customer
Experience & Engagement and published by Wiley,Igniting
Consumer Connections shares decades of experience, data and stories
drawn from dozens of top brands and Epsilon’s proprietary research to
help marketers better understand, respond to and engage with consumers.
The book introduces a refreshingly different, evidence-based approach
called Return on Experience x Engagement, or ROE2, which
delivers a new way to inspire and measure customer connections and
improve both brand and business results. Igniting Consumer
Connections is designed to provide expert insights about connecting
with customers effectively across multiple channels and over time.
“Our industry is becoming more complex than ever, with consumers having
the power to turn off brand messages in an instant,” said Frawley. “I
wrote Igniting Customer Connections to help marketers – at
every level and across every industry – win customers and build
long-term, sustainable brand and business equity. ROE² is a completely
new way of thinking and measuring success and will help shape budget
spend now and in the future.”
Igniting Customer Connections, available now in stores and
online, features proprietary research commissioned
exclusively for the book that demonstrates how marketers can achieve
triple brand and business equity by addressing experience and engagement
together. This unique data proves the efficacy of ROE² and will change
the way that marketers think about measurement.
Praise for Igniting Customer
Connections:
“Andy Frawley pours gasoline on the hot spots for marketers in Igniting
Customer Connections. It’s about time we linked marketing success to
customer satisfaction. This book lights the way.”
—Jeffrey Hayzlett, Primetime TV Show Host, Bestselling Author &
Sometimes Cowboy
“Consumer interaction today is changing, and companies of all sizes need
to take a new look at how they’re engaging with customers in ways that
are truly relevant. Igniting Customer Connections is an
important read for every marketer, offering a compelling guide to
differentiating brands through a superior customer experience.”
—John Costello, President, Global Marketing and Innovation for Dunkin’
Brands
For more information and to purchase a copy of the book, please visit www.ignitingcustomerconnections.com.
Contact the publicist:
Sadhika Salariya
Publicist
ssalariya@wiley.com
201-748-6782