Although research shows that most of today's college students adopt and
use social media at high rates, many higher education professionals are
unaware of how these technologies can be used for academic benefit. Engaging
Students through Social Media: Evidence-Based Practice for Use in
Student Affairs offers a practical plan for implementing
effective social media strategies within higher education settings.
Perfect for professors, student affairs practitioners, and other higher
education professionals, Engaging Students through Social Media:
Evidence-Based Practice for Use in Student Affairs (Wiley;
August 2014; $40.00) bridges the gap between a desire to use social
media and the process knowledge needed to actually implement and assess
effective social media interventions, providing a research-based
understanding of how students use social media and the ways it can be
used to enhance student learning.
This book recommends appropriate strategies to use social media to
improve student learning outcomes, describes how it can benefit student
development and promotes the use of online civil discourse as a way to
help students understand and develop a professional online presence.
Robyn Gretzinger
Sr. Publicist
rgretzinge@wiley.com
(317) 572-3196