Clay Stobaugh, Senior Vice President, Chief Marketing Officer at John
Wiley & Sons, Inc. (NYSE: JWa and JWb) has been selected by the ranking
committee of ExecRank as a “Top Chief Marketing Officer” for 2013. The
rankings are the result of 4-years of research and feedback from
evaluation committees and top chief marketing officers that yielded an
algorithm for how to rank marketing executives based on their
performance in 24 key areas.
According to Pavan Sethi, Lead Analyst for the rankings division of
ExecRank, “Given his impressive credentials and extensive leadership
experience at an array of emerging technology companies, it is no
surprise Mr. Stobaugh excels in his role driving Wiley’s shift from a
traditional publishing to a global provider of digital content," said
Pavan Sethi, Lead Analyst for ExecRank, the research division of
ExecReps. “Additionally, as an executive with a strong understanding of
consumer behavior, Mr. Stobaugh deftly oversees initiatives that drive
customer loyalty and new business acquisition.”
According to Mr. Stobaugh, “It is an honor to be recognized by ExecRank
and included in this remarkable group of exceptional peers. Wiley is a
dynamic company and it is very exciting to be part of reinventing
publishing in the digital age. We continue to execute effectively
against our evolving marketing activities. We have a terrific leadership
team and 5,500 employees across the globe who are committed to putting
the customer first. I am proud to be part of that effort.”
ExecRank evaluated over 15,000 marketing executives this year to rank
only the top 250. 2013 has seen considerable focus on multiplatform
content, content marketing, and engagement strategies that cut through
the white noise and generate a positive return on investment. This year
also saw many marketing executives releasing their own book with top
tier publishers, one of several forms of thought leadership that is
factored heavily into these rankings as well.
For the complete rankings, please visit http://www.execreps.com/execrank/top-cmos/
About Clay Stobaugh
Clay Stobaugh is Senior Vice President and Chief Marketing Officer at
John Wiley & Sons, responsible for global marketing, external
communications, and government affairs.
A leader in Wiley’s reinvention of publishing in the 21st century,
Clay drives the company's corporate positioning, government affairs,
branding, public relations, marketing strategy, social media, digital
analytics, and customer relationship management. Reporting to the CEO
and serving on the Executive Leadership Team, his role includes leading
the company’s strategic processes for identifying new revenue
opportunities.
Prior to joining Wiley, Clay led emerging technology start-ups in the
legal, financial, and healthcare industries to successful financial
exits, generating over $200 million in shareholder payouts. Previously,
he served in senior management roles at Reuters and Nestle SA where he
launched and expanded the Nespresso division in the USA.
Clay earned his BA, with honors, in International Relations and French
from Tulane University and his MBA from Harvard Business School.
About ExecRank
ExecReps' Research Division ExecRank is the definitive ranking service
of leading executives who have achieved the highest level of
professional achievement and peer recognition. ExecReps Inc. (http://www.ExecReps.com)
is an Executive Research and Advisory Firm that operates a first in
class platform for Board Membership, Strategic Introductions, and
Executive Best Practices. Members include C-Level executives from
companies including Microsoft, IBM, Cisco and hundreds of others. Read
more about ExecReps & ExecRank at www.ExecReps.com
For the full list please visit : http://execreps.com/execrank/top-cmos/
