Wiley Announces Branding Changes within its Workplace Learning Program
John Wiley & Sons, Inc. (NYSE: JWa, JWb) announced today a series of
strategic branding changes within its Talent Management Solutions
program, part of the company’s ongoing efforts to expand its product
offerings, strengthen brand equity globally, and foster its position as
the leading publisher for workplace learning professionals.
The
Leadership Challenge : This longstanding franchise from James M.
Kouzes and Barry Z. Posner of print and digital products is becoming a
standalone Wiley brand, encompassing all offerings including the Student
Leadership Challenge and the Leadership Practices Inventory. The
Leadership Challenge model, based on years of research by Kouzes and
Posner whose books have sold over two million copies worldwide, aims to
create pathways for everyone from students to CEOs to get started on or
advance in their careers. The leadership development programs,
assessments, videos and e-learning within the brand are all designed
with a single goal in mind — to liberate the leader within everyone.
Everything
DiSC : This digital assessment franchise, acquired by Wiley in
February 2012 as the key offering in the Inscape Publishing program, is
now a standalone Wiley brand. Everything DiSC offers online assessment,
classroom facilitation, and post-training follow-up reports to create
powerful, personalized workplace development experiences. With a global
network of nearly 1,800 independent distributors delivering more than a
million assessments a year, Everything DiSC solutions are used in
organizations worldwide, including major government agencies and Global
1000 companies.
The Pfeiffer and Inscape names will be discontinued. Pfeiffer’s authors,
books and other products will continue to exist and thrive within the
Wiley imprint. Wiley’s editorial, marketing, and production teams are
working together to execute a sensible and timely transition for the
authors and projects affected by the new branding. Some changes will
take effect immediately, while others will be implemented over time.
Wiley’s Jeffrey Sugerman, Vice President and Managing Director of Talent
Management Solutions and Venture Development said, “The Wiley brand
brings with it a well-respected name in publishing and a legacy of
facilitating life-long learning for professionals around the globe for
more than two centuries. Wiley’s values, resources, and name recognition
will allow the company to expand its position in the growing field of
workplace solutions.”
About Wiley
Wiley is a global provider of content-enabled solutions that improve
outcomes in research, education, and professional practice. Our core
businesses produce scientific, technical, medical, and scholarly
journals, reference works, books, database services, and advertising;
professional books, subscription products, certification and training
services and online applications; and education content and services
including integrated online teaching and learning resources for
undergraduate and graduate students and lifelong learners.
Founded in 1807, John Wiley & Sons, Inc. (NYSE: JWa, JWb), has been a
valued source of information and understanding for more than 200 years,
helping people around the world meet their needs and fulfill their
aspirations. Wiley and its acquired companies have published the works
of more than 450 Nobel laureates in all categories: Literature,
Economics, Physiology or Medicine, Physics, Chemistry, and Peace.
Wiley's global headquarters are located in Hoboken, New Jersey, with
operations in the U.S., Europe, Asia, Canada, and Australia. The
Company's website can be accessed at http://www.wiley.com.
Contact the publicist:
Amy Packard
apackard@wiley.com
(415) 782-3177