New book brings unique insights to implementing big data analytics and reaping big returns to your bottom line.
Several very large businesses and enterprises have been using Big Data
to improve their bottom lines – examples include Amazon’s predictive
buying algorithms, EBay’s auction recruitment system, and major airlines
determining travel trends. Those examples prove that dissociative data
analysis across major data stores can expose trends that can be
converted into competitive strategies.
Big Data Analytics: Turning Big Data into Big Money (Wiley;
November 2012; ISBN: 978-1-1181-4759-7; 160 pages; Hardcover; US$49.95)
will focus on the business and financial value of big data analytics,
demonstrate the importance of analytics, define the processes, highlight
the tangible and intangible values and discuss how to turn a business
liability (large scale data storage, backup and archiving) into
actionable material that can be used to redefine markets, improve
profits and identify new business opportunities.
Written by Frank J. Ohlhorst, award winning technology journalist,
professional speaker and IT business consultant with over 25 years of
experience in the technology arena, the book takes an in-depth look at
the financial value of big data analytics and offers the tools and best
practices for working with big data.
Over the last two years, big data analytics has taken on new roles and
is applicable to more and more business types. A sea of change has
occurred, that has delivered improved tools (such as Hadoop), access to
government data (census, library of congress, GIS), and has delivered
platforms that are now accessible to businesses of most any size.
These changes have extended the value of Big Data down the chain, so
that small businesses can articulate internal data and combine analytics
with public data to devise new algorithms that focus on segmented
markets, such as vertical and regional markets.
Therein lies the biggest challenge: How can businesses continue to
afford to save massive amounts of data?
Fortunately, those who have come up with the technologies to mitigate
these storage concerns have also come up with a way to derive value from
what many see as a burden. Big Data Analytics shows how you
can leverage big data into a key component in your business's growth
strategy.
An essential read for CTOs, CIOs, CFOs, and those looking to leverage
Big Data solutions.
Big Data Analytics is now available for purchase online and at
retailers nationwide in both print and all e-book formats. For a list of
retailers, visit http://www.wiley.com/buy/9781118147597.
