Janine Allis, mother of four starts a new retail concept, it explodes and she rides the perfect wave. It was easy. Or was it?
In The Secrets of My Success Janine Allis tells the story of the
creation of Boost Juice, a $250 million global business, and reveals her
30 secret recipes for business success. Janine shares her journey from a
woman with no formal business training, to become leader of a business
that has 280 stores in 12 countries (and growing). With humour, warmth
and down-to-earth wisdom, this must-read reveals how a self-confessed
‘girl from the burbs’ built one of Australia’s most recognised brands,
while capturing the hearts of millions of devoted customers around the
world with her unique love-life philosophy. Janine gives the reader tips
on business and life she wished she had known when she started her
journey with Boost Juice 13 years ago.
The Secrets of My Success has something for everyone. Budding
entrepreneurs, Boost customers who are curious about the business
started, managers and business owners hang onto your seat as Janine
divulges 30 secret recipes for success that will enable you to shape
your own successful business strategies. In practical terms, Janine also
explains how to hang on to your core values while building the right
team, a unique approach to listening to your customers and how you can
market like the biggest names in business.
For today’s entrepreneur looking for non-traditional paths to success
this book offers practical business and leadership wisdom combined with
Janine’s personal story. You’ll also get the inside scoop into Janine’s
early years, from working as head stewardess on David Bowie’s personal
yacht in the south of France to becoming a single working mother at 25,
and discover how Janine’s heart for adventure and her determined
approach led her to become Australia’s most successful female
entrepreneur.
“Writing the book was a fantastic walk down memory lane for me. I
seriously had no idea what I was doing or what I was in for when we
started Boost Juice, but with hard work, lots of luck and great people
around me, my dreams really came true. The book is in many ways a
how-to-find-happiness journal, it is written about a journey in
business, but really it is a story about living your dreams, believing
in yourself and what can happen when you find true love. It is also a
book about the evolution of a young, inexperienced yet determined girl
growing into a wife, mother and businesswoman,” Allis says.
