TAME THE PRIMITIVE BRAIN
28 Ways in 28 Days to Manage the Most Impulsive Behaviors at Work
by Mark Bowden
The number one anxiety in business is dealing with problem people. This
unwanted stress can unleash some impulsive behaviors that may not be
appropriate for a work environment. Reflexes and instincts originating
from the most primitive part of our brains influence many of our actions
and responses, and managing these natural impulsive reactions, as well
as those of others, is essential for effectively navigating difficult
relationships, handling everyday challenges and ultimately achieving
success in the workplace.
In this noted body language, behavior and communication expert’s new
book, Tame the Primitive Brain: 28 Ways in 28 Days to Manage the Most
Impulsive Behaviors at Work(Wiley; 978-1-118-43698-1; March 2013;
$24.00), Mark Bowden offers a simple model of human interaction that
increases understanding of the instincts guiding one’s responses to
challenging situations and provides practical techniques to better
manage oneself and others to achieve their goals. Incorporating the
latest evolutionary and neuroscience research, as well as real life
examples and effective techniques, this practical book:
• Brings new and fresh perspectives to business readers for dealing with
tricky behaviors and personalities
• Explains how to effectively manage those around you at any level in an
organization
• Shares the latest evolutionary behavioral theory, neuroscientific
evidence, and the tried and tested tools based on these premises
With 28 action items one can implement daily, Tame the Primitive Brain
equips the reader to take control of their impulsive, instinctive
behaviors and avoid mistakes detrimental to their success and
reputation. This simple model of how people can relate to each other
brings increased understanding and expands one’s toolset to better
manage their self and others to achieve anything. Bowden’s insightful
advice on topics including: snap judgments, natural pessimism,
relationships and emotions, gives readers confidence to approach any
challenging situation.
http://youtu.be/Uo8F12iM9Bs
