Sybex, an imprint of Wiley, announced today the publication
of Mobile Marketing: An Hour a Day (Wiley/Sybex;
ISBN: 978-1-1183-8844-0; US $29.99), a step-by-step guide that helps
brands plan and implement mobile marketing strategies.
Written by expert mobile marketers Rachel Pasqua, vice president of
mobile at iCrossing, and Noah Elkin, principal analyst at eMarketer, Mobile
Marketing: An Hour a Day employs an easy-to-follow format to explain
the full spectrum of mobile marketing technologies and tactics including
messaging, mobile websites, apps, mobile advertising and more. The book
focuses on how brands can connect more effectively with always-on mobile
audiences.
“Mobile marketing is about audiences, not devices,” said Pasqua. “The
key to successful mobile marketing is creating connected moments
throughout the consumer’s purchase journey, and this book provides a
blueprint for how marketers can do just that."
She also noted that the book discusses how brands can build better
relationships with audiences who use devices ranging from tablets to
smartphones to research and purchase goods and services.
“Mobile creates almost unlimited opportunities for brands to connect
with consumers because mobile devices increasingly permeate every aspect
of our lives,” said Elkin. “Mobile Marketing: An Hour a Day shows
marketers how to create the kinds of real-time, hyper-relevant
experiences that will resonate with their audiences.”
As part of the popular do-it-yourself An Hour A Day series,
this new book is full of advice, practical tips, and tactics to help
readers leverage the mobile strategies that are best for their brand,
ranging from location-based marketing via Foursquare and Yelp, to
setting up and managing a mobile commerce site, or experimenting with
technologies such as QR codes, ambient communication (RFID and
Bluetooth) and mobile broadcasting.
Mobile Marketing: An Hour a Day is now available for
purchase online and at retailers nationwide in both print and all e-book
formats. For additional information about the book, visit http://mobileanhouraday.com/ and
follow the conversation on Twitter using the hashtag #CMOmobile. For a
list of retailers, visit www.wiley.com/buy/9781118388440.
For additional information about Sybex, visit www.sybex.com.
