Today, the world’s bestselling reference series, For Dummies® announces
Social Media Engagement For Dummies(Wiley, 978-1-118-53019-1, June 2013,
US $24.99), a comprehensive guide that shows readers how to build and
grow relationships with followers and customers, craft customized
content, analyze customer responses and refocus and refresh social media
campaigns accordingly.
From building trust to sparking conversation to using video and other
tools, authors Aliza Sherman and Danielle Elliott Smith, help readers
discover all that goes into the most important aspect of today's social
marketing.
“Without genuine and meaningful engagement, any social media marketing
campaign will fall flat,” said Sherman. “We’re excited to share our own
experiences and numerous case studies from big and small companies to
demonstrate how to use social media effectively to engage with your
customers and prospects.”
"To truly engage in this space actually means you must put people
first," explains Smith. "We're talking about connection, human
interaction, showcasing your personality and the beauty of give and
take: responding when your audience asks, wonders and comments. We're
thrilled to be sharing the platforms and experiences that have created
such tremendous success for so many as well as the best ways for you
engage with your own communities."
Some of the topics covered in Social Media Engagement For Dummies
include:
Helping readers build and foster social media relationships with
potential customers, fans, followers, and current customers
Demonstrating how to spark actions, reactions, or interactions--and make
things happen
Exploring the fundamentals, especially for do-it-yourself small business
owners and marketers
Building trust and credibility, creating connections, encouraging
sharing, using social networks to engage, and using email marketing and
SEO to engage
Social Media Engagement For Dummies is now available for purchase online
and at retailers nationwide in both print and all e-book formats. For a
full list of retailers, visit www.dummies.com/buy/9781118530191.
For additional information about this book and related For Dummies
products, visit www.dummies.com.
