RAIN Group and Hinge Marketing are excited to announce the release of
the second edition of Professional Services Marketing.
Co-authored by RAIN Group leaders Mike Schultz and John E. Doerr, along
with Lee Frederiksen, Managing Partner at Hinge, this new edition walks
readers through a field-tested, research-based marketing and sales
approach. Updated with new chapters on social media and online
marketing, this book helps you select and apply the marketing strategies
and tactics used by thriving, high-growth services firms.
Based on countless hours of research and experience with successful
firms, Professional Services Marketing is the perfect book
for consultants, attorneys, accountants, engineers, and other
professional service providers who want to learn how to grow their
businesses. It includes mini-case studies, exclusive new research
results, and stories from well-respected professionals in the industry.
The book focuses on key areas, including creating a marketing and growth
strategy, establishing a premier brand, becoming a respected thought
leader, developing rainmaking skills, building a lead generation engine,
and increasing repeat business.
David Maister, author of Managing the Professional Service Firm says, "This
book is that rare thing: simultaneously wise, practical, readily
accessible and data-driven. A necessary addition to your reading."
More information, including the table of contents and a sample chapter,
is available on the book’s website, professionalservicesmarketingbook.com.
