Sybex, an imprint of Wiley, announced today the publication of Pinterest
Marketing: An Hour a Day (Wiley/Sybex, 978-1-118-40345-7, US $29.99), a
step-by-step, task based guide for developing and executing a complete
Pinterest marketing strategy. Pinterest, today’s fastest-growing social
media site, is an essential new platform for marketers and publicists
working to build a brand and drive traffic to their own sites.
This comprehensive guide empowers businesses and marketers to craft,
implement, measure and optimize a successful Pinterest marketing plan.
The first chapters lay an important foundation and explore what factors
make Pinterest unique and so appealing. The book then gets readers up to
speed on Pinterest's fundamentals, showing readers how to set up an
account, curate winning content, find followers and track and monitor
Pinterest traffic. Readers then develop a strategic plan based on their
core goals and then learn how to do everything from engage followers,
attract traffic, market via Pinterest contests and more.
"Pinterest isn't just for recipes and weddings anymore," said author
Jennifer Evans Cario, "Businesses like Chobani, REI, Etsy, West Elm and
Nike are embracing this image driven social sharing network and using it
to drive impressive amounts of traffic back to their web sites. The good
news is, building a strong Pinterest strategy isn't difficult. This book
aims to help marketers and business owners alike better understand how
to leverage Pinterest for increased traffic, loyalty and conversions."
Written in the popular Sybex “An Hour a Day” format, the book features a
detailed, step-by-step, how-to approach and includes numerous case
studies, tips, and interviews with successful Pinterest marketers. For
any marketing professional looking to gain exposure to Pinterest’s
millions of users, Pinterest Marketing: An Hour A Day provides the
know-how and confidence to market any business on today's hottest social
media platform.
Pinterest Marketing: An Hour A Day is now available for purchase online
and at retailers nationwide in both print and all e-book formats. For a
list of retailers, visit www.wiley.com/buy/9781118403457.
