John Wiley and Sons, Inc., today announced the publication of
Photography Business Secrets: The Savvy Photographer's Guide to Sales,
Marketing, and More (Wiley, 978-1-1184-8840-9, March 2013, US $34.99).
Author Lara White has collected the best advice from her popular
photography business website, Photomint.com, into this guide to help
readers’ photography businesses succeed.
According to Department of Labor statistics, there are already more than
150,000 professional photographers in the United States, and thousands
of serious amateurs are continually seeking to become established.
Photography Business Secrets provides proven tips for building a
successful photography business and will help give readers an edge over
the competition. The book covers business fundamentals including
establishing a brand, defining studio policies, setting pricing,
creating a marketing plan, understanding your audience, networking and
effective social media marketing.
Photography Business Secrets: The Savvy Photographer's Guide to Sales,
Marketing, and More is now available for purchase online and at
retailers nationwide in both print and all e-book formats. For a list of
retailers, visit http://www.wiley.com/buy/9781118488409.
