As technology progresses, impacting our daily lives in more and greater
ways, technology start-ups come and go at a dizzying pace. There are
plenty of opportunities out there for anyone with a great idea, but it
takes much more than a great idea to make your tech start-up a success.
In addition to creativity and new ideas, being a successful tech
entrepreneur requires strategic decision-making in terms of business
planning, financial planning, negotiations, and corporate governance.
According to Start-Up Guide for the Technopreneur,
many business start-ups fail because of financial starvation. “Although
having founders with a passion for and expert knowledge in their
particular innovative product or service, they are inexperienced in and
possibly intimidated by the financial aspects of starting, growing, and
profitably exiting a business,” notes the author, David Shelters, who
say that many entrepreneurs are not familiar enough with issues of
finance to recognize what questions they need to ask and answer in order
to learn.
Shelters, a business consultant with more than 15 years of experience in
this field, shares his insights and experiences to guide entrepreneurs
in strategic planning, fundraising, negotiations, organization, and
financial decision making through the book.
The book, published by Wiley, is a primer for entrepreneurs organized to
reflect the natural sequence of events experienced by entrepreneurial
ventures, from conception to successful exit. It includes a sample
financial plan and funding proposal to help you craft a business plan
from a strategic financial perspective and formulate an overall
financial strategy for your business.
Shelters expressed in his book, “Entrepreneurs, who are far smarter and
more familiar with their innovations, can answer the important questions
much better themselves—once they know what they are.”
This thought-provoking and informative book is essential reading for
current or prospective technology entrepreneurs who are looking to
realize their full creative potential and achieve maximum profit from
their hard work.
Start-up Guide for the High-Tech Entrepreneur is now
available. For more info, go to:www.wiley.com/buy/9781118518472.
