Neal Schaffer Teaches Companies How to Build Successful Social Media Strategies with Informative (and Innovative) New Book, Maximize Your Social
Many companies use social media, but few have social media strategies
that help them do so effectively while optimizing ROI for their efforts.
In Maximize Your Social: A One-Stop Guide to Building a Social Media
Strategy for Marketing and Business Success, author Neal Schaffer, a Forbes
Top 50 (#28 in 2012, #33 in 2013) Social Media Power Influencer, creator
of the AdAge Top 100 Global Marketing Blog, Windmill Networking
(now Maximize Social Business), and a global social media speaker,
provides valuable advice for companies that lack a strategic approach to
social media.
“Without a social media strategy, how do you know what you’re trying to
achieve, what you should be doing, how well you’re doing, what you
should be measuring, and what the ROI of your social media program is?”
asks Schaffer. “In Maximize Your Social, I seek to help companies answer
those questions—and many more.”
When companies start spending time and money on their social media
efforts, they need to create an internal plan that everyone can
understand. Maximize Your Social offers a clear vision of what
businesses need to do to create—and execute upon—a plan based on a
strategic social media framework that Schaffer introduces.
The book teaches how to:
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Create a social media strategy
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Audit your social media presence
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Maximize your presence on Facebook, Twitter, and many other social
media sites
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Optimize ROI for your social media efforts
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Organize your employees and departments into a well-oiled social media
machine
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And much more
Maximize Your Social will guide you to mastery of social media
marketing strategies, saving you from spending a chunk of your budget on
a social media consultant. Follow Neal Schaffer’s advice and you’ll be
able to do it yourself—and do it right.
MAXIMIZE YOUR SOCIAL by Neal Schaffer is available NOW
at major booksellers. Visit www.maximizeyoursocial.com
for more information.
About the Author:
Neal Schaffer is the author of Maximize Your Social: A
One-Stop Guide to Building a Social Media Strategy for Marketing and
Business Success. Named a Forbes Top 50 Social Media Power
Influencer two years in a row, Neal is the creator of Advertising
Age’s Top 100 Global Marketing Blog, Windmill Networking (recently
rebranded as Maximize Social Business), and a global speaker on social
media who also teaches as part of Rutgers University’s Mini-MBA™ in
Social Media Marketing Program.
As a leading social media strategist, Neal has created social media
strategies, coached implementation, and helped train dozens of
companies, from startups and small businesses to Fortune 500 enterprises
and even a Grammy Award-winning musician. Neal has previously written
two award-winning books on LinkedIn. His work has been recognized by the
media, appearing in the Wall Street Journal, Bloomberg
Businessweek, Forbes, Yahoo!, and the American Express OPEN
Forum.
For more information, please visit www.maximizeyoursocial.com.
