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Key Ingredients Proven to Create Winning Corporate Culture

07/22/2013

Early response is creating a groundswell of excitement around the new book, The 7 Non-Negotiables of Winning: Tying Soft Traits to Hard Results (WILEY; ISBN: 978-1-118-57164-4; Hardcover & E-Book; $24.95) by David K. Williams, CEO of Fishbowl, a leading inventory management software firm based in Salt Lake City, Utah.

Based on Williams' personal methodology, The 7 Non-Negotiables of Winning, identifies and strengthens the abilities that drive decisions within his own company. An inspiring guide to success, this book details how respect, belief, trust, loyalty, commitment, courage, and gratitude play an integral part in key business outcomes.

Contrary to conventional management wisdom, The 7 Non-Negotiables of Winning looks beyond traditional employee skills and backgrounds to identify true game-changing character traits. According to Williams, “While this is a book written from a business perspective, it’s intended as a book for everyone, at every phase of life.” Williams includes a template and foundation for leaders, employees, students, homemakers, and every other individual who has the desire to do something great with their lives.

Williams preaches that it’s desirable to fail, yet equally important to focus on ‘failing up’ by continually keeping an eye on the bigger perspective defined by Non-Negotiable goals. Williams wants readers to master their soft traits, known as the “7 Non-Negotiables,” which include,

  • Respect: Seek to understand others before you seek to be understood.
  • Belief: If you believe in yourself, you can fail up and overcome anything.
  • Trust: Trust is the foundation of healthy relationships and it must be earned.
  • Loyalty: Promises must be more than words, even if they require sacrifice.
  • Commitment: Hold nothing back and work like this is your last job.
  • Courage: Never back down from a challenge; discover the strength to soar.
  • Gratitude: Seek opportunities to express kindness in word and deed.

The 7 Non-Negotiables of Winning provides illuminating stories and skill-building exercises to increase individual and group strength in each of the traits. With patient mentoring and support, readers will build a motivated, integrated, and innovative team of leaders to help organizations reach new levels of productivity and prosperity.

"David practices what he preaches in this book and, as a result, has experienced extraordinary results in establishing and growing his company,” said Vale Hale, president and CEO, Utah Valley Chamber of Commerce. “With his team of 100 employees (71 of whom are co-owners) his experiences with them in the creation of a ‘100-year company’ present learning experiences and lessons that will be inspiring, sometimes humorous and even heartfelt. This is a book that will resonate strongly with every individual with the desire to achieve impossible goals.”

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