Fearless Feeding
How To Raise Healthy Eaters From High Chair to High School
By Jill Castle & Maryann Jacobsen
It's easy for parents to feel overwhelmed with feeding children in
today's world. Not only do parents have less time, they have more
choices, more concerns about childhood health, and hardly any real-life
training. You mix this with a complex food system consisting of
confusing nutrition food labels, various places to shop, and the worry
about the world’s food supply and the fear and misinformation mount.
Fueling this worry is the conflicting nutrition information from news
reports, blogs and articles, making feeding more of a chore than the
source of joy it should be.
FEARLESS FEEDING: How to Raise Healthy Eaters from High Chair to High
School (Jossey-Bass, April 2013, ISBN: 978-1-118-30859-2, $16.95 / Paper
/ also available as an e-book) is the solution parents
desperately need! This childhood nutrition bible is here to calm
parents’ worries, boost their confidence and help them be successful at
feeding their kids. Fearless Feeding offers a comprehensive,
research-based guide to feeding children of all ages.
Written by registered dietitians with a combined 39 years of nutrition
experience, Jill Castle & Maryann Jacobson,FEARLESS FEEDING empowers
parents by providing an easy-to-follow Fearless Feeding Strategy they
can use at each stage of development. Fearless Feeding not only teaches
parents What to feed to meet nutritional needs, it shows them How to do
it so children develop a healthy relationship with food and what to
expect in terms of growth, child development, and eating behavior.
"Society is food-solution focused but we know that food is not the
solution in and of itself—it’s just not powerful enough. Feeding is the
solution," says Castle. "Feeding is food and nutrition (the WHAT of
feeding), but it is also parent food attitudes and interactions (the HOW
of feeding) and child development (the WHY behind child’s eating) which
determines how well children eat and ultimately their health and outlook
on nutrition."
FEARLESS FEEDING breaks down the latest research in
digestible bites so parents can decide what feeding approaches and food
choices are right for their families. It teaches parents how to spot
nutrition and feeding problems so they can get the help they need and
how to educate children in developmentally appropriate ways. Practical
tips on meal planning and food shopping, as well as real-life case
studies bring it all together. FEARLESS FEEDING also shows
parents how to evaluate and change their own attitudes and actions
around food, so that they can become Fearless Eaters as well.
"Fearless Feeding gives parents what they need most -- a long term view
of their child's eating that will bring them peace of mind and more joy
at the dinner table," says Jacobsen. "We help parents view feeding kids
the same way they do other learned skills, like reading and writing,
and it makes a huge difference."
Easy to navigate, the book provides Fearless Tips and Facts that give
useful details on children and food for each stage of development --
infant, toddler, school-age and teens.
Additionally, the book includes:
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Cooking tips for busy parents
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Simple recipes to make at each stage
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Nutrition advice and feeding strategies for each age and stage
(including adulthood)
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Helpful details about growth and child development
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Sample dialogue to help parents talk about the easy and tough
nutrition issues
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What to do with problematic eating behavior (extreme picky eating,
food allergies, weight and behavior issues)
Full of practical advice, FEARLESS FEEDING is the
friendly companion that every parent can take with them on their feeding
journey. It helps parents understand not only what to feed their child,
but also how to feed them and why they behave the way they do.
For more information about FEARLESS FEEDING, check out www.fearlessfeeding.com.

Mike Onorato
Associate Director - Publicity
monorato@wiley.com
201-748-6361