“This book is the primer for social innovation. Nina Vasan and Jennifer Przybylo are leading their peers to become the socially responsible, creative generation that the world is waiting for.”
- Muhammad Yunus, Nobel Peace Prize Laureate and Founder of Grameen Bank
Do Good Well
Your Guide to Leadership, Action, and Social Innovation
By Nina Vasan & Jennifer Przybylo
97% of Millennials say it’s important for them to engage in work that
has a positive impact on the world. The message is clear: today’s
younger generations deeply value social responsibility; they feel an
obligation to “do good” and solve the problems they see everyday on the
news and in their communities. Their drive to make an impact has
transformed everything from the way teenagers use their spare time, to
the classes college students take, to the careers that young adults
pursue.
However, many Millennials (and people) struggle with the application and
implementation of their idealistic intentions; they want to “do good”,
but are not sure how to get started, or how to strengthen and sustain
their efforts once they’ve taken flight. That’s why internationally
recognized and award-winning young leaders Nina Vasan and Jennifer
Przybylo wrote DO GOOD WELL: YOUR GUIDE TO LEADERSHIP, ACTION, AND
SOCIAL INNOVATION (Jossey-Bass, March 2013, 576 pages,
ISBN: 978-1-118-38294-3, $30.00 / Paperback / also available as an
e-book). Already a #1 Amazon Best-Seller, DO GOOD WELL is
a groundbreaking leadership guide that provides a comprehensive and
concrete roadmap to making a positive and lasting impact.
Sonal Shah, First Director of the White House Office of Social
Innovation and Civic Participation, calls the book “a catalyst to help
those who want to accelerate social change. It is the ‘go to’ reference
on how citizens can make a big impact in their communities and around
the world!”
Written with a fresh voice and a dash of humor, DO GOOD WELL offers
students and young adults a practical and hands-on way to establish
their unique brand of leadership.
Beginning with the knowledge that all impactful change starts from
within, the book helps them first figure out who they are and how to
best harness their talents and creativity to do good. Next, it provides
a 12-part framework for developing solutions that can break through any
barriers to change. This process is simplified into three core
principles: Do What Works, Work Together, and Make It Last. The final
portion of the book gives readers the tools and step-by-step
instructions they’ll need to execute their ideas and maximize their
impact.
“In our own experiences trying to do a bit of good, we did a few things
right, and more than a few things wrong. We looked but could not find a
clear roadmap for creating social change, so we employed a trial and
error approach. And we weren’t alone – our friends, classmates, and even
the groups we most admired were also frustrated by the lack of a how-to
guide to action. One of the biggest lessons we’ve learned is that real
value comes not from a great idea, but from great execution of that
idea. We realized that we had an opportunity to improve the way that
people do good, to create an actual process built on evidence and
experience. That’s why we wrote this book, to fuel, guide, and maximize
the impact readers make.” Vasan said.
DO GOOD WELL captures the entrepreneurial and creative spirit of
our time by drawing upon the experiences of today’s most talented young
leaders. Incredibly versatile, the book delivers a winning combination
of interdisciplinary research, case studies, personal anecdotes,
practical advice, worksheets, and reflection questions. It is the
comprehensive must-read for anyone motivated to effect meaningful,
sustainable change.
“We saw that that there was so much energy behind this ‘do good’
movement, but not enough going on to unite people in this movement and
help them work together. We’ve launched dogoodwell.org to create the
supportive network needed to sustain young leaders. At the site (www.dogoodwell.org),
readers can join the community and benefit from resources including
mentors, partners, and funding. It is our hope that Do Good Well
empowers readers to harness their idealism and transform it into
impact.” Vasan said.
Samantha Rubenstein
Publicist
srubenstei@wiley.com
415-782-3213