John Wiley and Sons, Inc., today announced the publication of Designing
B2B Brands: Lessons from Deloitte and 195,000 Brand Managers (Wiley,
978-1-118-45747-4, March 2013, US $49.95). Written by global brand
managers at Deloitte Touche Tohmatsu Limited, Carlos Martinez Onaindia
and Brian Resnick share a seamless framework for global brand success,
created and followed by an organization renowned for its leading edge
consulting and advisory services. With guidance that takes readers on a
clear, linear path toward achieving their brand objectives, this
impressive single-source volume is the one book no business marketing
professional should be without.
Beautifully designed and filled with illustrations and examples, this
comprehensive manual lays out the necessary steps for creating an iconic
global identity, the components of an integrated brand identity system,
and how they can be crafted and implemented for optimal effect. It uses
the lessons of Deloitte to help other business-to-business operations
deliver a high-impact, value-added brand experience.
Inside, readers will learn:
Essential up-to-date strategies for keeping a brand fresh and enduring
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The role played by designers, the marketing and communication
function, human resources and talent teams, agencies and vendors, and
more
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The impact of digital and social media, two massive forces requiring
new thinking for B2B brands
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How to incorporate best practices for emerging markets
As the profile of branding has elevated, so has the influence and
responsibility of corporate brand managers, marketers and communicators.
This book arms anyone that takes a role in shaping a company's brand
with a strong understanding and plan on how to deliver results.
Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers
is now available for purchase online and at retailers nationwide in both
print and all e-book formats. For a list of retailers: visit www.wiley.com.
About the Authors
Carlos Martinez Onaindia (Madrid, Spain) is a Senior Manager and Brian
Resnick (New York, NY) is an Associate Director in the Global Brand
teamat Deloitte Touche Tohmatsu Limited. Carlos and Brian are senior
leaders in the global brand and visual identity group of Deloitte, the
leading professional services network globally.
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK
private company limited by guarantee, and its network of member firms,
each of which is a legally separate and independent entity. Please see www.deloitte.com/aboutfor
a detailed description of the legal structure of Deloitte Touche
Tohmatsu Limited and its member firms.
Deloitte provides audit, tax, consulting, and financial advisory
services to public and private clients spanning multiple industries.
With a globally connected network of member firms in more than 150
countries, Deloitte brings world-class capabilities and high-quality
service to clients, delivering the insights they need to address their
most complex business challenges. Deloitte has in the region of 200,000
professionals, all committed to becoming the standard of excellence.
Designing B2B Brands
Lessons from Deloitte and 195,000 Brand Managers
Published by John Wiley & Sons, Inc.
Publication date: March 2013
$49.95; Hardcover; ISBN: 978-1-118-45747-4
