The one-of-a-kind guide to the future of marketing, The New
Rules of Marketing & PR by David Meerman Scott, is back
with the very latest digital trends. Two years since its last revision
the bestseller that sold over 300,000 copies, spent six months on the BusinessWeek bestseller
list, was published in more than 25 languages has been revised and
updated with examples of success from organizations around the world;
examines popular tools such as infographics and photo-sharing; and
delivers expanded information on social media.
“When I read the New Rules for the first time, it was a
‘eureka’ moment for me at HubSpot,” says Brian Halligan, HubSpot CEO and
Co-Author of Inbound Marketing. “David nailed the
fundamental shifts going on in the buyer-seller relationship and wrote
the classic text to help marketers take advantage of them.”
The fourth edition builds on the completely revised third edition and
includes new examples of fresh ideas from varying industries and
businesses of all sizes. Scott also highlights the new tools and
techniques that marketers and publicists should be utilizing, including
staples such as Twitter and Facebook, and highly visual social networks
like Pinterest and Instagram as well as the use of Infographics.
“I've relied on The New Rules of Marketing & PR as a
core text for my New Media and Public Relations course at Boston
University for the past 12 semesters,” says Stephen Quigley, Boston
University. “David's book is a bold, crystal-clear, and practical guide
toward a new (and better) future for the profession.”
The author also explores “newsjacking” in real-time as an opportunity to
reach out to media directly by interjecting ideas into breaking new
stories to generate tons of media coverage and build awareness for a
specific organization, business or cause.
“If you’re buying that Super Bowl ad to score great tickets to the game,
designing a creative magazine ad to win an award for your agency,
creating a book of press clips to show your bosses or trying to get your
CEO on TV, then the new rules are not for you,” adds Scott. “However, if
you're like millions of smart marketers and entrepreneurs whose goal is
to communicate with buyers directly; if you're working to make your
company more visible online; if you want to drive people into your
company’s sales process so they actually buy, apply, join, subscribe or
donate, then I wrote this book for you.”
As the media landscape continues to evolve, and in order to keep up with
these advancements, anyone using traditional or social media has to
continue to implement and improve their strategies in order to reach
their audiences with information - the way they want to receive it. To
keep up with these advancements, The New Rules of Marketing &
PR is the book every ambitious, forward-thinking, progressive
marketer, publicist, business owner, event coordinator or entrepreneur
should have at the front of their shelf.
To see how the New Rules of Marketing & PR has evolved
along with the communications industry’s revolution, please see Scott’s SlideShare.
