John Wiley and Sons, Inc., today announced the publication of Business
Models for the Social Mobile Cloud: Transform Your Business Using Social
Media, Mobile Internet, and Cloud Computing (Wiley,
978-1-118-36994-4, February 2013, US $39.95). Written by, Ted Shelton, a
managing director in PwC’s
U.S. Advisory practice focused on helping companies leverage social,
mobile and cloud to support their business strategy, the book examines
the merging of physical and digital into a new reality, and how that
transformation is changing how we work, play, and even how we think.
In the 1990's, industry pioneers imagined a world in which the Internet
would be an everyday part of people's lives, today that vision has
become a reality and at an unprecedented speed. Looking ahead, Business
Models for the Social Mobile Cloudfocuses on the combined impact of
social technologies, the mobile Internet, and cloud computing and how
these factors make up the perfect storm to create incredible new
business opportunities. Shelton explains how these cornerstones of
change have the potential to disrupt unprepared companies, transform
industries, and provide a competitive advantage to those who embrace the
technological evolution. For companies to succeed, leaders need to
understand how the coming technology changes are impacting industries
and how to stay ahead of their competitors. Business Models for the
Social Mobile Cloud provides a clear understanding of the changes,
why they are happening, what to expect, and what business executives can
do about it.
This A to Z guide shows companies how to stay ahead of competitors in
adapting to new conditions and opportunities, and it is now available
for purchase online and at retailers nationwide in both print and all
e-book formats. For a list of retailers, visit www.wiley.com.
About the Author
Ted
Shelton (San Jose, CA), managing director, PwC,
leads a social business consulting team focusing on the consumer, retail
and high tech industries. He is an active blogger and industry thought
leader on how corporations can better utilize social media and mobile
technologies to manage and improve their brands, providing a deep
understanding of the leading technology players currently changing the
landscape of customer engagement for corporate America. He spent over 20
years working in product development, marketing and as a senior
executive in both private and public companies as a social media-focused
consultant working with on social business models for innovation and
building market ecosystems.
Business Models for the Social Mobile Cloud
Transform Your Business Using Social Media,
Mobile Internet, and Cloud Computing
Published by John Wiley & Sons, Inc.
Publication date: February 18, 2013
$39.95; Hardcover; ISBN: 978-1-118-36994-4
