John Wiley and Sons, Inc., today announced the publication of Search
and Social: The Definitive Guide to Real-Time Content Marketing (Wiley/Sybex,
978-1-1182-6438-6, November 2012, US $29.99), an essential resource to
help CMOs become real-time content marketers for the always-on consumer. Search
and Social, written by Rob Garner, vice president of Strategy at
iCrossing, discusses how marketers can combine social media, search and
content marketing to build connected brands in real time. Search
and Social provides detailed steps that marketers can implement,
ranging from how to create a real-time publishing operation to how to
measure success.
“To build connected brands with the always-on consumer, modern marketers
and CMOs need to combine search, social, and content in real-time,” said
Garner. “Search and Social: The Definitive Guide to Real-Time Content
Marketing provides a comprehensive road map for becoming successful
real-time marketers."
Garner, a marketing thought leader, shows readers the exact areas where
search and social overlap, and how this synergy creates an imperative
for marketers to shift to a real-time and participatory approach with
their publishing efforts.
Search and Social details how to implement everything from
creating search and social content to effectively using social media
platforms. Featuring many illustrative, real-world case studies, this
thorough guide even includes the nitty-gritty technical details of
executing a search and social campaign, like how to set up RSS feeds for
content, integrating Twitter and more. Additional search and social
strategies covered in the book include:
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Outlining a process for acting "in-the-moment" with your digital
content marketing efforts
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Detailing how to optimize social profiles and spaces for extended
search engine visibility and extended visibility in networks
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Providing a new framework for understanding how search engines are
becoming more social, and how social networks are becoming more
algorithmic
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Illustrating how to use the social graph to build your link graph for
search engines, using likes, +1s and retweets
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Providing insight into using social keyword research techniques to
better communicate with and find your audience in networks
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Demonstrating how networks use traditional search concepts to extend
and trigger content, and how to take advantage of these systems in a
relevant way.
In conjunction with the book release, Garner will speak on the panel, "Activating
the Social-Search Dynamic" at Search Engine Strategies (SES) Chicago
on Tuesday, November 13 at 2:30 p.m. Central. He also will join industry
leaders from around the world at Seminarium Digital Age Forum, November
14-15 in Lima, Peru. Garner will present the session, Real-time
Marketing in a Connected World, on Thursday, November 15 at 12:00
p.m. PET. He will participate in book signings at both events.
Search and Social is now available for purchase online and at
retailers nationwide in both print and all e-book formats. For a list of
retailers, visit www.wiley.com/buy/9781118264386.
Follow the Search and Social conversation on Twitter using
the hashtag #searchsocial.
