Sybex, an imprint of Wiley, announces the availability of Website
Optimization: An Hour a Day (Wiley/Sybex; ISBN: 9781118196519; May 2012)
to help guide businesses through all of the intertwined disciplines of
online testing and marketing for improving websites and gaining greater
return on investments. Written by expert Rich Page, this unique new book
helps engage and convert website visitors more efficiently, by using
best practices from website testing, web analytics, web usability and
online marketing to craft websites that generate more revenue.
The latest guide in the “An Hour a Day” series, Website Optimization: An
Hour a Day takes the complex topic of web optimization and makes the
process more approachable through step-by-step instructions to help
readers create, implement, measure and optimize a strategy for success.
Website Optimization: An Hour a Day coverage includes:
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Optimizing everything from homepage and checkout flows to navigation
and other crucial functionality
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Analyzing site visitors and their on-site behavior to better engage
and convert visitors
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Creating and crafting better test plans and optimization strategies
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Taking advantage of advanced optimization techniques for mobile pages,
email marketing and more
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Personalizing and targeting the website to better fit visitor needs
and behaviors
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Influencing visitors using powerful trust, social proof, scarcity and
reciprocity techniques
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Establishing an optimization organization framework that drives better
results faster
This book has already garnered acclaim from many online marketing
experts, including Avinash Kaushik, Digital Marketing Evangelist at
Google and author of Web Analytics 2.0, who said, "In nine exciting
chapters Rich shows you, soup to nuts, exactly how to leverage
usability, testing and web analytics to transform your organization and
achieve magnificent success!"
Website Optimization: An Hour a Day is now available for purchase
online and at retailers nationwide in both print and all e-book formats.
For a full list of retailers, visit www.wiley.com/buy/9781118196519.
For additional details about the book, visit www.sybex.com/go/websiteoptimizationhour or
the author’s blog at www.rich-page.com.
