Sybex, an imprint of Wiley, announces LinkedIn Marketing: An Hour a
Day (Wiley/Sybex; ISBN: 978-1-118-35870-2; October 2012) to help
readers create, customize and optimize a presence on the world’s largest
social network for professionals. LinkedIn expert Viveka von Rosen
reveals how to use this powerful platform to ensure that you or your
company get noticed by the right audience.
The latest book in the “An Hour a Day” series, LinkedIn Marketing: An
Hour a Day is a complete resource for anyone wanting to market and
recruit on the professional social network. The detailed book features
hands-on tutorials, case studies, and expert tips and tricks for
community growth and management. The book includes effective tactics for
recruiters, job seekers and entrepreneurs, as well as legal, real estate
and nonprofit professionals. The guide also explores the LinkedIn
advertising platform, API and mobile platform, as well as how to best
use groups, events and other LinkedIn features and applications.
“My goal is to show readers how to implement the key concepts and best
practices of LinkedIn marketing in easy and actionable steps,” said von
Rosen. “My hope is that this book will catapult your business to greater
success through your improved presence and interactions on LinkedIn.”
“Because like all social media platforms LinkedIn is a moving target,
I’m committed to providing updated content as LinkedIn continues to
change,” said von Rosen. Readers can download the first update at www.sybex.com/go/linkedinhour.
LinkedIn Marketing: An Hour a Day is now available for purchase
online and at retailers nationwide in both print and all e-book formats.
For a list of retailers, visit www.wiley.com/buy/9781118358702.
For additional information about Sybex, visit www.sybex.com.
