John Wiley and Sons, Inc. today announced the publication of Online
Reputation Management For Dummies (Wiley, 978-1-118-33859-9,
October 2012, US $24.99), an essential guide for anyone that manages a
company’s or personal brand. In today's ultra-connected world, managing
an online reputation is more critical than ever and one thing is certain
– everyone needs a plan. With the legendary For Dummies® friendly
and informative format, this new book shows readers how to set up a
complete reputation management system that works every day, helps move a
brand's online goals forward, and empowers readers to deal with negative
chatter.
Written by social media thought leader, Lori Randall Stradtman, Online
Reputation Management For Dummies is packed with expert tips and
proven best practices that will help any business create a solid,
productive online reputation management system and will enable them to
prepare for a variety of online communication issues. Covering every day
listening and messaging strategies, as well as reputation management for
special events, Stradtman walks readers through step-by-step
instructions and tips that will help them build and maintain a positive
online presence. Online Reputation Management For Dummies fully
explains how to:
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Create a solid, productive online reputation management system
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Achieve a brand's goals and be ready to deal with negative chatter or
crises
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Set up an online reputation management and response team
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Identify and incorporate both every day and crisis SEO keywords
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Explore reputation creation through listening, messages, images, video
and other media
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Handle crises with social media, bloggers, and other influencers and
respond immediately
For anyone with a brand or reputation to build and protect, this is the
essential guide that provides the tools needed to maintain a desirable
online reputation. Online Reputation Management For Dummies is
now available for purchase online and at retailers nationwide in both
print and all e-book formats. For a list of retailers, visit www.dummies.com/buy/9781118338599.
Praise Quotes:
"It's such a pleasure working with Lori! She thoughtfully interviewed
my clients for the most accurate information possible and then tailored
a strategy that fits their needs exactly, both now and in the future as
they continue to grow. I look forward to working with her regularly and
recommend her to anybody looking to create a solid social media/crisis
management strategy and training for their organization."
Donnetta Campbell, Chief Innovation Officer of The Barn Yard Group
Digital Media Agency, serving Fortune 500 companies
"In these rapidly evolving times, Lori provides expert analysis,
action plans, and training that is top notch. I recommend her
without hesitation to any startups and non-profits that wants expert
help managing online executive visibility, thought leadership platforms,
reputation building, crisis and issues management, and organizational
social media policy."
Mary Jane Walker, Senior Vice President, Corporate Healthcare at
Weber Shandwick
