The International Monetary Fund (IMF) estimated that emerging economies
would grow by 5.7% in 2012, four times faster than the 1.4% growth
estimated for developed countries. While there are no guarantees of
investment success in emerging markets, Mark Mobius, Executive Chairman
of Templeton Emerging Markets Group offers plenty of good, solid lessons
needed for taking advantage of the best investment opportunities in his
new book, ‘The Little Book of Emerging Markets’ (Wiley; April 2012;
ISBN: 978-1-1181-5381-9; available in hardcover and e-book formats;
US$29.95).
In this book, Mark Mobius explains the ins and outs of emerging market
investment with guidance on how to pick the industries and companies
mostly likely to boom, why policies and regulation are vital to making
intelligent investment decisions, and how to recognize genuine
opportunities.
“By offering investors the opportunity to invest in a “younger
generation of emerging markets”, frontier markets provide an attractive
investment. Many of the characteristics that have made emerging markets
fascinating to investors are now becoming increasingly evident in
frontier markets. These characteristics include: positive economic
trends such as high growth, high potential for capital market
development as well as the presence of attractively valued companies,”
Mark Mobius said.
Having worked in emerging countries for more than forty years, Mark
Mobius has learned a great deal about how these markets operate and
where money can be made in them. Now, with ‘The Little Book of Emerging
Markets’, he puts his approach to these markets in perspective, with
discussions of:
The importance of emerging markets as an investment destination
Investment instruments that allow access to these markets—from emerging
market mutual funds to depository listings of emerging market companies
The realities of emerging market risk and how to capitalize on it
Finding future growth in frontier markets, which are younger and less
developed than emerging markets
Profiting from a firm understanding of the macro and micro views of an
emerging market
Throughout the book, "Field Notes" from Mobius's recent trips to
countries considered to have emerging or frontier markets are included.
These notes highlight industries to watch out for and offer a glimpse
into the sentiment there.
This 208-page pocket-sized book is written in a straightforward and
accessible style to guide investors to find the best possible
investments within the emerging markets.
More information of the book is available online at: http://www.wiley.com/buy/9781118153819.
Mobius also published a second edition of his book, Passport to Profits:
Why the Next Investment Windfalls Will be Found Abroad and How to Grab
Your Share, Revised Edition (Wiley; February 2012; 978-1-1181-5384-0)
this year. For additional information about the revised edition, please
visit http://bit.ly/K1zazy
