For Dummies®, the world’s bestselling reference series, and
Inkling, creator of the standard for interactive digital publishing,
released this month the first interactive For Dummies books for iPhone,
iPad, iPad Mini, PC and Mac.
For Dummies books on Inkling are much more than PDFs. The titles are
rebuilt from the ground up to take full advantage of the opportunities
of digital devices, such as iPad. Together with the For Dummies
editorial team, Inkling has transformed the same easy-to-use content as
the For Dummies print editions into interactive guides with features
like integrated video and audio clips, embedded links, shared notes, and
more.
Additional offerings include:
Interactive Figures and Images
Scrollable captions, zoomable and differentiated illustrations and
photos and pan functionality, differentiated display of illustrations
and photos, and annotations called poptips that are anchored at any
point on the image. In addition to text, poptips can include zoom-able
images, audio, and links to internal or external content.
Multimedia
Dummies-branded image, audio, and video boxes as well as icons make it
easy to access multimedia and enhanced content on any supported device.
For example, tap or click through a slideshow of DSLR-produced photos,
listen to a music clip as you read about ukulele chords, or watch a
video about social media marketing practices.
Other features
Tap or click-and-hold anywhere in the text, and your favorite study
tools— highlighting, notes, and copying—pop up. You can also add notes
to any card, like a quiz or video. Within each title, your personal
notebook saves notes, highlights, and bookmarks in one searchable study
guide that syncs between devices.
For consumers familiar with the expert content from the For Dummies
team, they can expect:
-
Branded Parts Page Openers: Use the Dummies Yellow for
indication of where a part begins and what you’ll learn.
-
Dummies Icons Throughout: Look for Tip, Warning, and Remember
icons in the margins—and you can even find using the search feature.
-
The Parts of Tens Section: Discover ten or so items of interest
on the topic with this branded section in list format.
-
Index of Step by Steps: Click on links in the list of Step by
Steps to easily see the action-oriented steps needed to complete a
task.
“Working with Inkling helps bring our For Dummies eBooks to life. The
ability to quickly access needed information, move around the book, make
notes and bookmarks, and bring to life the illustrations and photos is
exactly the way a Dummies book is designed to work”, said John Hislop,
Director of eBusiness Development. “Add study tools, quizzes, videos,
audio, and interaction with the content and with social media and you
have a new experience that delivers on the For Dummies promise to make
everything easier.”
Dummies customers will find the titles easy to use. “We are excited
about what this For Dummies and Inkling partnership brings to our
customers,” said Melisa Duffy, Associate Director of Marketing at Wiley.
“Popular For Dummies content in the robust Inkling development platform
is a terrific learning experience for the customer. The combination of
easy-to-understand content with interactive instruction works for every
topic the For Dummies brand covers.”
"Inkling presents a new world of opportunity for trusted brands like For
Dummies," said Eric Petitt, VP of Marketing at Inkling. "The media,
interactivity and beautiful design we've achieved with the For Dummies
series on Inkling sets a new bar for consumer learning content."
With more on the way in the coming months, the first 11 books are
currently available for immediate purchase and download from the Inkling
store and soon from the App Store, as well: Ukulele For Dummies®,
Social Media Marketing For Dummies®, Music Theory For Dummies®,
Digital SLR Cameras & Photography For Dummies®, Body
Language For Dummies®, Knitting For Dummies®,
Facebook For Dummies®, Jewelry Making & Beading For Dummies®,
Excel 2010 For Dummies®, HTML5 For Dummies® and
Nikon D3200 For Dummies®.
About Inkling
Inkling is reinventing publishing in the era of iPad, and we've started
by redefining the book. Starting with the world’s best textbooks from
leading publishers, Inkling rebuilds each from the ground up into
enhanced, engaging and interactive experiences. But it's about more than
just books. Look between the lines, and you’ll see a revolution in
publishing: a new platform for creating, distributing and consuming
media-rich, interactive content. Based in San Francisco, Inkling is
backed by Sequoia Capital, and partners with the world's leading
educational publishers. For more information, visit www.inkling.com.
About For Dummies®
After 20 years, more than 250 million copies printed, and millions of
e-books downloaded, For Dummies is the world’s bestselling reference
series, well known for enriching people’s lives by making knowledge
accessible in a fun and easy way. Loyal customers around the globe agree
that For Dummies is “more than a publishing phenomenon … [it is] a sign
of the times,” [The New York Times]. With more than 1,800 active topics
covering everything from health to history, music to math, sports to
self-help, technology to travel, For Dummies is dedicated to Making
Everything Easier. The For Dummies brand presence continues to expand
wherever there is a need to know, including e-books, mobile apps,
e-learning courses, a corporate custom publishing program, a robust
consumer website and a licensed product line that includes consumer
electronics, culinary, crafts, video, software, musical instrument
packs, home improvement, automotive, game and more. For more
information, visit Dummies.com.
For Dummies is a branded imprint of Wiley.
Wiley
Adrienne Fontaine, 201 748 5626
afontain@wiley.com
or
Allison+Partners
Kristina Skinner, 415-277-4920
inkling@allisonpr.com
or
Wiley
Chantal Kowalski, 317-572-3492
ckowalski@wiley.com
Senior Publicist - Technology