Sybex, an imprint of Wiley, announces Display Advertising: An Hour a
Day (Wiley/Sybex; ISBN: 978-1-118-179710; August 2012), a new book
dedicated to helping business professionals create and maintain
successful online advertising campaigns. Written by expert consultants
David Booth and Corey Koberg of Cardinal Path, this new guide provides
marketers, consultants and business owners the knowledge and skills to
develop and optimize an online display advertising campaign.
The latest book in the “An Hour a Day” series, Display Advertising:
An Hour a Day is a task-based, hands-on guide to online display ad
campaigns. Drawing from the authors’ online marketing client experience,
readers are guided through each step through the campaign process, from
launching the campaign and measurement, to ad creation and social media
advertising, as well as optimizing the campaign.
“Display has been quietly and quickly transformed by advances in
technology, targeting, integration, and accessibility. These advances
have brought the sophistication of display advertising and performance
measurement into the grasp of marketers everywhere,” said Booth. “We
want to help everyone harness that sophistication to create powerful
display ads.”
“Our goal was to teach readers the key concepts and best practices, and
then provide simple, actionable steps that allow everyone to develop,
launch, measure and optimize a successful display campaign," said Koberg.
Display Advertising: An Hour a Day is now available for purchase
online and at retailers nationwide in both print and all e-book formats.
For a list of retailers, visit www.wiley.com/buy/9781118179710.
For additional information about Sybex, visit www.sybex.com.
