Updated Edition of Content Rules Touches on Mobile and Location-Based Content, Creating Original Stories and Finding an Authentic Voice to Engage Customers
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are
giving everyone a voice, including organizations and their customers,
yet a survey
of more than 1,000 businesses in late 2011 found that “producing
engaging content” is the top challenge in content marketing programs.
With so many opportunities available for businesses to reach their
customers, and potential customers, getting the right message out to an
audience is not only important, but expected in order for an
organization to succeed in today’s connected world.
To provide organizations and entrepreneurs with the most up-to-date
examples and ideas, Ann Handley and C.C. Chapman have updated their book Content Rules: How
to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More)
That Engage Customers and Ignite Your Business, Revised and Updated (Wiley;
Paperback and ebook; May 2012; $19.95 ISBN: 978-1-118-23260-6). The new
edition equips organizations, entrepreneurs, nonprofits –
anyone with an audience - with a guide to the art and science of
developing content that people care about.
“The book discusses how to create and share remarkable
content: the elements, necessary inspiration, and some handy tools. In
other words, we’re not going to focus on why content
rules but on how to create the stuff that truly does,”
says Handley. “By applying a few general rules, anyone can begin
producing great stuff. What’s more, it’s a tremendous opportunity. It’s
awesome to have the ability to connect to customers and would-be
customers directly in a language they understand. It’s surprisingly
satisfying to spark a direct dialogue with them. It allows you to look
at things from your customers’ points of view and inspires you to create
content that will resonate with them.”
This revised and updated edition shares how to:
-
Find an authentic "voice" and craft bold content that will resonate
with prospects and buyers and encourage them to share it with others
-
Use social media to get your content and ideas distributed as widely
as possible
-
Get to the meat of your message in practical, commonsense language,
and define the goals of your content strategy
-
Powerfully communicate your service, product, or message across
various web media and mobile platforms
-
Create bold stories, videos, and blog posts that cultivate fans,
arouse passion for products or services, and cultivate a business.
-
Utilize mobile focusing on both phones and tablets in addition to
location based content
-
Learning how to “find your story," the number one follow-up questions
that the authors receive from readers
Content Rules is a how-to book for businesses of all sizes,
interwoven with case studies of companies that are successfully
spreading their ideas online, and using them to establish credibility
and build a loyal customer base. Handley and Chapman have based these
rules on the keys of good storytelling and journalism and on the
fundamentals of marketing for writers and non-writers alike, making the
rules accessible and memorable.
“Today every company has become a de facto publisher, creating content
that’s valued by those they want to reach by delivering relevant
information to people that will drive new business to them,” adds
Chapman. “Our goal is for Content Rules to be a beacon to the
hapless and anxious, lighting the path toward content that will help
organizations connect deeply with their customers and cultivate their
businesses. More than ever before, content is king! Content rules!”
For additional information, please visit ContentRulesBook.com.
Contact the publicist:
Melissa Torra
Publicist
mtorra@wiley.com
201-748-6834