Modern Day Marketing Creates Modern Day Millionaire
HOBOKEN, N.J.--(BUSINESS WIRE)--“Any business can defy gravity, especially in this uncertain economy,” says Michael Stelzner about his new book, LAUNCH: HOW TO QUICKLY PROPEL YOUR BUSINESS BEYOND THE COMPETITION (June 2011; ISBN: 9781118027233; Hardcover, $24.95).
The southern California businessman is turning marketing on its head with a new concept that has made him a millionaire. Any type of business can align with his process to blast through the paralyzing fear blanketing today’s marketplace.
Stelzner sees businesses experiencing three main drags on their bottom line: lack of customer trust, lack of money, and lack of know-how.“With my ‘Elevation Principle’” explains Stelzner, “any person in any industry, from start-ups to name-brand corporations, can give away valuable content and make money.”
The author’s been wildly successful by giving it all away, smack in the middle of the Great Recession. Stelzner used his “Elevation Principle” to propel his online magazine at an incredibly fast and lucrative pace. Only two weeks after its October 2009 launch, Technorati rated his SocialMediaExaminer.com a Top 100 Small Business blog. More than 80,000 people subscribe for free. And Stelzner refuses advertising.
What’s more, he started with zero marketplace experience. How, exactly, did Stelzner accomplish so much so fast with a three million dollar return on a $4,000 start-up investment?
Social media marketing expert Michael Stelzner shares his secrets in the new book, LAUNCH: HOW TO QUICKLY PROPEL YOUR BUSINESS BEYOND THE COMPETITION (June 2011; ISBN: 9781118027233; Hardcover, $24.95). The book contains a proven roadmap for any business, large or small, seeking to launch an effective growth strategy with content marketing.
Having faced his own obstacles, Stelzner noticed a truism among the business marketing community, “Marketers like to throw around the word 'content.' But if you look closely, you’ll find that very few have mastered the art and science of creating useful, thought-provoking, and viral content to grow their businesses.”
Launch empowers readers with content marketing techniques that produce proven results. In the book, he reveals:
- How to Defy gravity with the Elevation Principle: Great content plus outside experts minus marketing messages equals growth.
- Why the infamous ‘rule of reciprocity’ is a manipulative time bomb—and what makes people happier instead
- The shelf life of primary and nuclear fuel—and precisely what to do with them
- How to eliminate pitching and selling while still rapidly growing your business
- Why you should give it all away—how you do things, your knowledge, your secrets—and why you'll make more money
Stelzner advises readers, “Stop trying to force customers to conform to your desires and instead walk beside them and see what happens. People don’t want to be pitched to, marketed to, or herded like cattle. People do want information, answers, access, and recognition—and they want it all for free.”
Launch reveals a new way to grow a business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining marketing messages.
For Q&A with Michael Stelzner, please visit http://www.wiley.com/WileyCDA/PressRelease/pressReleaseId-97597,descCd-release_additional_material.html
ABOUT THE AUTHOR
Michael Stelzner is the founder of Social Media Examiner a popular online magazine that helps businesses answer social media questions with useful 'how to' articles, in-depth case studies, expert interviews, and original research. Michael is author of the books Launch: How to Quickly Propel Your Business Beyond the Competition and Writing White Papers: How to Capture Readers and Keep Them Engaged.
The principles that Stelzner teaches are the very concepts that helped him build two highly successful businesses that made him a leading expert in both industries—and a millionaire in the Great Recession. Stelzner's been interviewed by the Wall Street Journal, Fast Company and the Huffington Post.
Follow Michael Stelzner on Twitter @mike_stelzner
Visit www.elevationprinciple.com
LAUNCH
How to Quickly Propel Your Business Beyond the Competition
By Michael A. Stelzner
ISBN: 9781118027233; June 2011; $24.95; Hardcover
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WILEY
Heather Condon, Publicist, 201-748-6017
hcondon@wiley.com